Right when we had almost completely written Kia off as poorly-driving, and poorly-marketed cars aimed at idiots — here comes this stunning SPORTSPACE estate concept for Geneva 2015.
Hitting my fast-wagon passion right in the jugular, the bleeding passion down my neck is almost as red as this SPORTSPACE.
Long, low and sexy — the SPORTSPACE concept packs a gorgeous new design from double-quad LED light-pods back to its low-roofed tail and slimline glasshouse. Inside, things improve perhaps even further, with a full-length
The SPORTSPACE is a strong statement of intent and first glimpse of the new Frankfurt-led design team at Kia. We’re very likely to see much of this design ethos on the upcoming 2016 Optima sedan, with Europe even possibly receiving an estate in this shape to battle the Audi A5 Sportback, BMW 428i GT and Passat Estate.
While we try to staunch the shock bleeding from this gorgeous design, it appears Kia is trying to correct its own trajectory with as much vigor.
2015 Kia SPORTSPACE Concept
Kia SPORTSPACE concept to be unveiled at Geneva
- Kia SPORTSPACE to break cover at the Geneva Motor Show
- Designed at Kia’s Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe
- Created for long distance driving with maximum comfort and minimal stress
Kia Motors Europe will unveil an innovative new concept, the Kia SPORTSPACE, at the 85th Salon International de l’Automobile in Geneva on 3 March 2015.
Created for long distance driving, the SPORTSPACE has been designed for fast and efficient travel with maximum comfort and minimal stress, in the best grand touring tradition of the weekend getaway.
Designed at Kia’s Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe, the SPORTSPACE features a unique and captivating body shape. The car is born out of a commitment to provide stylish and exciting transportation for four which is also spacious and functional, without sacrificing the performance, sustainability and economy that Kia is known for.
Recognizably a Kia due to its signature ‘tiger nose’ grille, finely judged proportions and simple, clean surfaces, SPORTSPACE has a bold, dynamic shape with real road presence. At the same time, it offers a high level of interior comfort and substantial practical load space.
“We set out to design a car that is a totally new breed of grand tourer – one for active people who need reasonable cargo space on the weekend, but don’t want to compromise moving around in style, comfort and with an element of sportiness,” explains Gregory Guillaume, Chief Designer Europe.
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
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