And now… for something completely different!
Citroen is a favorite around here thanks to its wild designs, brave vision and often-odd product lineups. Long a hero of urban France, the brand actually has great reach into central/south America and much of Asia. One place in Asia, in particular. No prizes for knowing it!
The CHinese market has embraced Citroen’s designer flair and euro drive manners. Especially its upscale DS brand.
This new DS7 Crossback is the closest thing to a globally-competitive flagship SUV from any of the French brands. This five-seater is stunningly luxurious, high-tech and high-style.
A 300HP plugin-hybrid drivetrain moves all four wheels.
How would this machine fare versus something like a Audi Q5? And how about versus a Ford Edge?
Makes sense, after all. The countries are neighbors, after all. Perhaps the days of soggy front-drivers out of PSA are in the past?
Or perhaps the luxury crossover is the perfect place for their quirky genius!
2017 Citroen DS7 Crossback
DS 7 CROSSBACK: THE NEW SUV BY DS, INNOVATIVE SAVOIR-FAIRE FROM PARIS
DS 7 CROSSBACK is the latest model to be unveiled by DS Automobiles. Heralding a new era for DS, the new SUV combines the latest technological innovations with the brand’s Parisian savoir-faire, introducing new levels of driving comfort and performance. Aimed at customers who are in tune with the latest trends, appreciate the world of luxury and prefer to express their unique personality. DS 7 CROSSBACK has its public debut at Geneva.
2017 sees the launch of a sophisticated vehicle with a world premiere for DS Automobiles. DS 7 CROSSBACK is an SUV with a strong personality, and ideally proportioned to embody the perfect balance between comfort and style, and leads with many desirable features;
CHARISMATIC IN DESIGN
- Elegant and comfortable proportions
- DS ACTIVE LED VISION
- Hypnotic 3D rear lights
- Two 12” instrumentation screens with innovative interface
FRENCH LUXURY KNOW-HOW
- Choice of DS Inspiration interiors with the elegance of premium materials
- Guided by an obsession for detail
- Magnified interior roominess
- High levels of driving comfort
- PHEV & EAT8
- DS PILOT – Autonomous driving 2.0
- DS SAFETY: DS NIGHT VISION
- DS LOUNGE: DS ACTIVE SCAN SUSPENSION
DS 7 CROSSBACK is a stylish vehicle that features a wide range of attributes. Taking the first step towards autonomous driving, innovative technologies such as DS ACTIVE LED VISION, DS CONNECTED PILOT and DS DRIVER ATTENTION ASSIST increase safety, comfort and peace of mind for both the driver and the passengers. For the exterior, a new diamond-effect grille, horizontal chrome DS Wings and LED rotating headlamps create dynamic lines on the body front, while the interior is available with a choice of four DS Inspiration ambiences reflecting the DS concept of even more personalisation options.
With its LED light signatures, unique interior stitching techniques, and the motorised watch by B.R.M placed on the dashboard, as featured on DS E-TENSE concept, DS 7 CROSSBACK represents the brand’s vision for the future. The SUV will be available with a plug-in hybrid petrol drivetrain with 300hp and 4WD, a new latest-generation Efficient Automatic Transmission with 8-speeds, a THP S&S 225hp engine and two electric motors.
An SUV with strong personality
“At all stages of the design process, the guiding aim for DS 7 CROSSBACK was to express refinement, excellence and the best know-how implemented to the highest standards. The result is there to see, with an ideally proportioned car brimming with personality. It’s a perfect alchemy of strength and style.”
Thierry Metroz, Director of Style, DS Automobiles
Charismatic, powerful and engaging, DS 7 CROSSBACK immediately reveals its unique personality and beautifully proportioned design.
The horizontal chrome DS WINGS on the front conveys a sense of prestige with their strong, balanced lines. The DS emblem, redesigned for this new era, takes up a prominent stance in the centre of the new diamond-effect grille, resembling a coat of arms. The bonnet features subtle ribbing in the centre and the bi-ton mirrors emphasize the length and solidity of DS 7 CROSSBACK. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate showcases an imposing rear design, and emphasises the distinctive rear lights, designed with illuminated scales, and featuring scrolling directional indicators. This remarkable SUV stands apart for its presence and an interior optimised for all occupants, conveying an immediate sense of sumptuous comfort and space.
DS 7 CROSSBACK is immediately recognisable, by day or by night, from the front and from the rear
DS has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key feature of DS styling. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 CROSSBACK is unlocked, before pivoting by 180°. The distinctive effect is visible by day or night, whether the vehicle is moving or stationary. The brand’s instantly recognisable light signature is emphasised by the vertical beads of the daytime-running lights, combined with the scrolling indicators. As for the rear, each light is a full LED made up of illuminated scales. The lighting designers used advanced laser engraving technology to design this unique signature, referred to as DS 3D REAR LIGHTS, and achieve exceptional precision.
Two wide screens for an innovative display
The ‘style’ aspect is also reflected in the interior, with two 12-inch screens positioned at the heart of the cabin. The first is an innovation in the world of SUVs: it works with the navigation system as well as managing the multimedia interface, MirrorScreen and DS CONNECT functions. The second is a personalisable screen dedicated to the digital instrument cluster.
“Each DS combines a wide and unique range of French craftsmanship techniques to reflect the individual expectations of each customer. Our talented designers, engineers and upholsterers, have applied their considerable expertise to the vehicle interior, using premium materials and implementing the meticulous approach of true craftsmanship.” Thierry Metroz, Director of Style, DS Automobiles
Four inspirations for a bespoke interior
The chic, contemporary interior of DS 7 CROSSBACK, available with a choice of interior ambiences, reflects the brand’s concept of even more personalisation options. These ambience ‘Inspirations’ are named Bastille, Rivoli, and Opera, and Performance Line.
The elegance of premium materials