Buick grows Encore range with larger Encore GX, can it fill sales niches for luxury brand?

Buick is now an all SUV brand. With the demise of the Regal and the slow selling Cascada convertible, the venerable luxury marque has now betted all of its chips on SUV and CUV models. A key part of this strategy is to do what rivals are doing, and try to find new niches or holes in the lineup to fill. In this instance, Buick had an opportunity to fill a hole in between the smaller Encore and the Envision models with the all new Encore GX. This model promises more luxury, capability, and the compact size that buyers still …

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The Best Of Balance? – 2020 Mazda CX-30: Review

When Mazda first began revamping their SUV lineup a few years ago, the Japanese automaker made it clear that it was keen on outdoing established rivals with a healthy blend of style and technology. This includes addressing a noticeable hole in their lineup, with the all new CX-30 crossover. But can the newest member of the Mazda family be the perfect middle ground for budget focused CUV buyers?   Mazda 3 Underpinnings Highlight Sensual Design: The CX-30 is essentially a lifted version of the Mazda3, but like the sedan and hatchback it shares its platform with, the CX-30 has a …

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Road Test Review – 2017 Lexus RX350 F Sport – By Carl Malek

With the crossover segment quickly transforming into a key battleground for the worlds automakers, the pressure is on for these companies to create a compelling crossover that’s a perfect fit for a wide range of customer tastes. Lexus aims to establish itself as a top player in the luxury crossover segment with the 2017 RX350. The RX first appeared back in 1998, and quickly made a name for itself not only because of its approachable price tag, but also its slick for the period styling elements. But can the 2017 RX continue its winning ways? Or has it become a …

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