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1985 Volvo 480ES – ‘Project Galaxy’ Showcar Turns 30 + Lessons In Retrospect

Trust and affection go hand in hand. When you love a brand, you are willing to follow it to the ends of the Earth if need be. The BMW X5 proved this conclusively — with initial haters eventually loving the SUV’s Bimmer-ness, and its sales success worldwide still quite striking. Volvo proved its brand flexibility in a similar way with the XC90 — a game-changer of an SUV that saved the marque from a possible SAAB-like fate during the industry shakeout of ~2009. In fact, Volvo has long been remarkably flexible in moving beyond its core family sedan and wagon …

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