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Toyota Announces Plans To Build $50 Million Battery Lab At U.S. R&D Campus, Announces Separate STEM Investment

Toyota’s preparing to go full throttle in its efforts to prepare for an all-electric future, with the company confirming its finalizing plans to build a $50 million dollar battery lab at its state-of-the-art U.S. R&D facility in York Township, Michigan. In addition to the new battery lab, The Japanese auto giant also announced separate plans for STEM programs in local school districts. Battery Lab To Play Key Role In Toyota’s Electrification Strategy The battery lab is slated to play a role in reshaping the way that Toyota develops its battery packs, with the facility capable of supporting the process …

Jun 08, 2023 Read more

2023 Toyota Grand Highlander Grows In Size, Amps Up Luxury and Versatility For Family Buyers

The Toyota Highlander is already a versatile player in the SUV segment thanks to its versatility, style, and hybrid performance. However, what would happen if you took the Highlander, stretched it out, and added more of what family buyers want? Toyota thinks it has the answer with the 2024 Toyota Grand Highlander, which aims to not only answer that burning question but also transform itself into another sales success for the Highlander nameplate. Grand Highlander, Bigger and More Capable Than Ever At first glance, the 2024 Toyota Grand Highlander looks like a standard Highlander that has been stretched through …

Feb 09, 2023 Read more

Toyota Confirms U.S. 2023 Prius Lineup, Also Sheds Light On Trim Levels For U.S. Models

When we last saw the 2023 Toyota Prius, the newly revamped Prius was making its global debut. The 2023 version swung for the fences when it came to embracing its fun side and has exterior styling that makes the Prius (dare we say it) look sporty. However, the lone fly in this initial bowl of oatmeal was that we were left in the dark about how well the Prius does when measured according to U.S. standards for range and performance (Toyota used European WTLP figures for the international unveiling) as well as overall mileage. The Japanese auto giant thankfully didn’t …

Nov 17, 2022 Read more

Road Test Review – 2022 Toyota GR86 Premium (Manual) – Track Focused Coupe Provides Budget Friendly Fun

The Toyota Supra is easily one of the most seductive performance cars on the market today. Its show car styling blends with German underpinnings to create a potent track weapon. However, not everyone can afford the high price tag, so what if you’re an enthusiast who wants a good two-door coupe but has a decidedly smaller wallet to work with? Toyota thinks it has the answer with the updated 2022 GR86, but have the revisions Toyota made helped it become the perfect bargain track day toy? GR86 Makes Revisions In All The Right Places The GR86’s architecture is largely …

Nov 16, 2022 Read more

Toyota Debuts 2023 Prius, Sleeker Prius Is More Efficent And Powerful Than Ever

The Toyota Prius was one of the pioneers that helped plant the seeds for the EV revolution that has now swept the U.S. Auto market. But while the Prius impressed the masses with its high fuel economy and advanced green tech, looking stylish was on the back burner, and the first few generations of the Prius looked like rolling doorstops or bland slabs of concrete. Toyota is changing all that with the 2023 Prius, which finally brings eye-catching styling to the fuel-sipping icon. Sleeker Styling Makes This Prius A Rolling Fashion Statement Toyota claims that the 2023 Prius will …

Nov 16, 2022 Read more

Could The World Be In For A Longer Wait For Full Auto Autonomy? Toyota Pumps The Brakes On Rumors

The prospect of a world where automobiles drive themselves may seem like science fiction, and in the minds of some in politicians and the industry as a whole, it’s a logical goal to strive for. However is the world truly ready for fully autonomous vehicles? If statements from Toyota reps are to be believed, then the answer is hazier then perhaps many expected. Toyota Sheds New Light On AV Plans, Clarifies Details Toyota’s remarks came during a day of presentations both at the Toyota Research and Development Center outside Ann Arbor and the nearby American Center for Mobility (ACM.) While …

Aug 25, 2022 Read more

Toyota Polishes Iconic Nameplate For 2023 Crown, Will Form New Family Of Offerings

When Toyota axed the Avalon sedan a short while back, we were curious to see what the company had in store to fill the void that the aging four-door sedan left behind. The Japanese auto giant answered that question with the 2023 Crown, which not only aims to fill the shoes left by the Avalon but also create a new model sub-family within Toyota’s vehicle lineup too. Toyota Pulls Automotive Swerve, Confirms Full Crown Family If you managed to stay up and catch Toyota of Japan’s late-night live stream reveal of the Crown (we sure did), you would’ve seen …

Jul 15, 2022 Read more

Toyota and Yamaha Making Hydrogen V8, Could Point To Potential Hydrogen Applications

When it comes to partnerships, few in the business can match the track record that Japanese auto giant Toyota has in this category. While the company is currently in limited partnerships with BMW and Subaru for certain models, it can be easy to forget that Toyota and Yamaha have also had a history of working together on projects. The two have partnered up again, but this time it’s for a hydrogen-fueled cause with the duo making an all-new hydrogen-powered V8. Hydrogen-Powered Performance Unlike the LFA’s V10 engine which was the last time the two teamed up on engine development, this …

Feb 19, 2022 Read more

Toyota Previews 17 Upcoming EV Models, Promises More Are On The Way

Toyota has never been a company known for underdelivering on its promises. The Japanese auto giant was one of the pioneers of modern green vehicle technology when it launched the Toyota Prius several decades ago. But with the market rapidly evolving and electrification becoming a dominant motivator for sales, the company had to go big to solidify its green vehicle status. Toyota execs did just that in a big way, with the company previewing 16 different electric vehicle concepts while also promising more are on the way. Diverse Field Of EV Concepts Previews Wide Segment Reach We could spend …

Dec 14, 2021 Read more

Toyota Confirms September 19th Debut For 2022 Tundra, Will Make Physical Debut At Motorbella

The 2022 Toyota Tundra‘s teaser campaign has been a very interesting ride for us over the past few weeks. Marred by multiple leaks, the Japanese auto giant has been teasing the world with subtle glimpses of its next-generation full-size pickup over the past few months, with each one being more intriguing than the last. Thankfully, it appears that we are in the home stretch, with Toyota confirming that the new truck will make its global debut on September 19th. Kicking Off The Truck Wars In Style According to Toyota reps, the new Tundra will make its official debut as …

Sep 14, 2021 Read more

2022 Toyota 4Runner Debuts Wild Lime Rush Color, Adds New Model And Safety Tech Too

The Toyota 4Runner has been a rugged off-road warrior for Toyota over the years. While the current generation 4Runner is long overdue for a redesign, the current generation model is still a popular choice among off-roaders. The Japanese auto giant has revealed some notable updates coming to the 4Runner for the 2022 model year. Lime Rush Adds Boldness To Color Pallette A big change that many buyers might notice on the TRD Pro model is the all-new Lime Rush exterior color. This hue first made its appearance on the Tacoma TRD Pro, and the vivid green is one …

Sep 07, 2021 Read more

Toyota Avalon Dead After 2022 Model Year, Latest Victim Of SUV Craze

The Toyota Avalon was a very luxurious alternative to the Camry. Also, it filled a niche spot for those who wanted some of the poshness commonly associated with Lexus but didn’t want to fully pay the premium price to transition to the Lexus badge. The Avalon managed to work this straightforward formula for 25 years, but it appears that the end is near for the big four-door, with a new report confirming that the Avalon will see its end after the 2022 model year. Avalon’s Comfort And Serenity Not Enough To Stave Off SUV Tide As mentioned, the Avalon …

Aug 03, 2021 Read more

Toyota pays homage to the past with all new Supra Sport Top Concept, will debut at SEMA

The Toyota Supra elicits a wide range of reactions when its viewed by enthusiasts. The Supra is always a welcome visitor to the Car-Revs-Daily offices and we have had the chance to sample both the 3.0 liter and the base 2.0 liter model. But could the Targa top be making its return to the Supra lineup. Toyota appears to be giving the world a subtle glimpse of what one could look like with the unveiling of the 2021 GR Supra Sport Top Concept. Paying homage to the past with a retro feature The most immediate change that observers will notice …

Dec 21, 2020 Read more

Toyota Revives Venza Nameplate For Hybrid CUV, Promises To Bring High Fashion To Green Vehicle Ranks

The Toyota Venza has returned after a several year absence. But while the original Venza was a segment blurring entry that straddled the line between a traditional car and a SUV before it was unceremoniously discontinued in 2015, this chapter of Venza aims to push its SUV lineage more into the spotlight, while also doubling down on its green credentials at the same time. Sharpness and Aggression Define Venza Styling: The original Venza’s styling could be best defined as a bland mixture of styling elements, with the overall look having about as much consistency and excitement as a brand …

May 18, 2020 Read more

Toyota Teases May 18th Unveiling For Two All New Hybrid Models

With the unfolding COVID-19 pandemic keeping automotive related events down to a minimum, worldwide vehicle debuts have been a rarity over the past few months. Toyota on the other hand is trying to keep things interesting, and has revealed that it will be unveiling not one but two all new hybrid models in a live stream event on May 18th. While the 2020 Toyota Prius 2020 Edition (a lightly spruced up version of the current Prius) is already confirmed to be a part of the event to coincide with its 20th anniversary, the Japanese auto giant is so far …

May 11, 2020 Read more

2020 Toyota Highlander Teases Sleeker Design With 3D Images

Over the years we have become used to automakers releasing various images and teaser sketches to try and build as much hype as possible for the model that they are going to unveil at an auto show. For a long time, Toyota has fitted this well worn mold with the Japanese auto giant offering various teaser images and sketches of many of its models before their respective world debuts. However, for the 2020 Highlander, Toyota has decided to throw convention out the window, and has taken a rather unorthodox approach to showing the world a preview of its upcoming big …

Apr 09, 2019 Read more

2020 Toyota Supra Color Range Revealed

With all the buzz and hype surrounding the unveiling of the reborn 2020 Toyota Supra sports car, it’s perhaps fitting that the newest item on Toyota’s news page is Supra related information, this time regarding the full suite of colors that buyers will be able to choose from. In addition to meeting one of the Launch Edition colors at the Supra’s NAIAS debut (Renissance Red,) the company also revealed that the other two launch colors will be Absolute Zero White, and Nocturnal Black with all three gaining red mirror caps and other contrasting accents as part of the Launch Edition …

Mar 19, 2019 Read more

Toyota Teases Idea of Performance Focused Corolla Variants

Toyota’s revamped 2020 Corolla has already made great strides in eliminating the rather mundane reputation that it managed to earn for itself over the past several decades, with the recently launched Corolla hatchback being a viable enthusiast focused offering. However, Toyota knows that some Corolla buyers want a bit more of everything in their drive (bigger brakes, more power, etc) and a recent statement by a high ranking Toyota executive could indicate that spicier versions of the Corolla are indeed in the works. According to the Dutch auto enthusiast website AutoRAI, Toyota’s deputy chief designer Toshio Kanei appeared to reveal …

Feb 26, 2019 Read more

Toyota Sequoia TRD Pro Brings New Tricks to Grizzled Veteran, Heralds Updates for Rest of TRD Pro Range

Toyota’s TRD Pro lineup has always been defined by three iconic entries (Tacoma, 4Runner and Tundra) and while these three each bring something unique to Toyota buyers. (we will be spending time behind the wheel of the Tundra TRD Pro after we return to Metro Detroit) Something always seemed to be missing. Toyota has filled this void by unveiling the all new Sequoia TRD Pro which brings some of the TRD Pro allure in a decidedly beefy full size SUV package. The Sequoia’s entry into the TRD Pro ranks was designed to help give the nearly 20 year old model …

Feb 08, 2019 Read more

Toyota/Subaru Refute Reports of Demise of GT86/BRZ, Confirm Next Generation Model Is In The Works

Following a flurry of reports that suggested both the Toyota GT86 and the Subaru BRZ were not long for this world, representatives from Toyota and Subaru denied reports that both cars would be axed, and also revealed that work on the next generation Toyota GT86 and Subaru BRZ is already underway. While Toyota’s recent partnership with BMW on the Toyota Supra/BMW Z4 is currently center stage news these days, it can easy to be forget that Toyota also has a partnership with Japanese rival Subaru for production of the budget minded Toyota GT86 (aka the old Scion FR-S) and the …

Feb 02, 2019 Read more

Toyota Goes All In With 2020 Corolla, Promises To Revamp Driving Experience For Buyers

Toyota’s Corolla sedan has emerged into a powerhouse for the Japanese automaker, with over 40 million units sold since the Corolla first entered production. However, all of this success and good fortune masks a car that has always never been known for its fun mannerisms, instead, preferring to be known as a dependable albeit bland piece of transportation that aims to get the job done and not much else. With the compact car segment still a viable segment in the marketplace, Toyota couldn’t afford to sit on its heels, and has thrown everything into the 2020 Corolla to try and …

Nov 16, 2018 Read more

Toyota Considers Axing Slow Selling Models Amid Uncertain Economic Future

With the trade war between the U.S. and China still squeezing the broader economy as a whole, the resulting pressure has forced automakers to prepare for a possible weakening in the global market scene. General Motors recently offered some of its salaried employees buyouts, and amid the cloud of uncertainty generated by this move, it appears things have shifted into another gear, with Toyota perhaps axing dead weight from its U.S. model lineup. While crucial nameplates such as the Camry, Avalon, and RAV4 will avoid the gulliotine thanks to their high sales figures, and their impressive reputations among various …

Nov 06, 2018 Read more

Toyota Opens Expanded R&D Facility In Ann Arbor

In a milestone that celebrated just how much Toyota’s North American operations have grown since their humble beginnings in a small garage back in 1972, the Japanese auto giant formally unveiled its all new expanded Research and Development complex in York Township, Michigan. The new facility is the automaker’s largest research complex outside of its home Japanese market, and it aims to be a key pillar in the company’s North American operations, especially in the state of Michigan which is becoming a key region for many automakers including Toyota. More than 400 officials from Toyota as well as state officials …

May 07, 2017 Read more