Just parked nicely in a street spot: this McLaren P1 is worth more than a million dollars.
During the brief time we spent snapping a few hello photos, more than six other full vehicles full of showgoers stopped, parked, and took similar photos of this rare and all-new hypercar.
This is cultivating a legacy for McLaren Automotive.
Conspicuously absent altogether from day one of Pebble Beach is Ferrari SpA. Sure, there are old Ferrari’s and many owner cars. But no official representation. A sign of arrogance?
Or complete lack of market sizing and sales promotion from Ferrari?
This 24-hour McLaren P1 is marketing genius. The insight?
Park it. Lock it. Leave it.
The power of proximity and curiosity will drive sales to McLaren’s 20-plus North American dealerships.
99-percent of those car-loads of people snapping photos will, of course, never be able to consider such a purchase.
But then there is that one….
Great stuff.
http://cars.mclaren.com
McLaren P1 Mission Monterey
http://cars.mclaren.com/home.html
Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.
He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.
Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.