2024 Toyota Tundra 4×4 TRD Pro 5.5 Review by Ben Lewis
Winning hearts and minds can be a challenge in the auto industry. And the most loyal owners you’ll probably find are full-size pickup truck owners. And these buyers buy American with a capital A. Dodge, Ford, GM…they are the dominant powerhouses. That doesn’t stop the import brands from trying to muscle in, though. Toyota started with the T100 years ago – a kind of halfway step between the Tacoma and the full-size domestics. Then Toyota took off the gloves and met the Big 3 head-on with the Tundra. And they’ve made good headway…but all you have to look at is …