26 million dollars for a brand-new Ferrari, nearly 24 million euros, that figure sticks in the mind. At a charity auction staged by RM Sotheby’s in Monterey in 2025, a Maranello supercar hit this amount, instantly turning the spotlight on the chatter surrounding limited-edition series.
Behind the photo of the $26 million check lies a simple question. How much is a Daytona SP3 really worth when the sale isn’t for a charitable cause? Ferrari produced 599 units of this Icona line. An additional car, earmarked for charity, is added to this ultra-exclusive allocation. An official development car will be auctioned in London in 2026. And that is when the true market value of the Ferrari Daytona SP3 begins to take shape.
Ferrari Daytona SP3: the charity sale at $26 million
The Daytona SP3 is the third model in Ferrari’s Icona series, reserved for the brand’s most loyal customers. Under a targa-inspired body reminiscent of 1960s prototypes, it packs a 6.5-liter V12 rated at 829 hp. Production was limited to 599 units, allocated before the public reveal. Ferrari then added a “599+1” charity car beyond this allocation. At Monterey in 2025, this Daytona SP3 Tailor Made fetched $26 million. The amount equates to about €24 million and made it the most expensive new Ferrari ever sold at that moment.
It was a charity sale, staged by RM Sotheby’s, which changes the dynamic considerably. In that setting, some bidders pay a premium as much for the cause as for the car itself. The result acts as a signal, a number indicating how far a Daytona SP3 can go under special conditions. Ferrari has never published an official worldwide catalog price for this model, with pricing negotiated privately with each Icona client. We know that most observed sales to date have been in the low millions, with a price tag around €5 million.
Ferrari Daytona SP3: between charity-record sale and real market value
On October 31, 2026, a Daytona SP3 development and press car will go up for auction with RM Sotheby’s in London. The car shows roughly 4,700 kilometers and a Giallo Triplo Strato exterior paired with a photogenic Rosso Ferrari interior. The published estimate ranges from $10 million to $13 million, about €9–€12 million. Even without the charitable angle, the Daytona SP3 is already approaching the symbolic $10 million mark. Between these two figures, another highly publicized sale occurred at Monterey in 2026. A production Daytona SP3 there reached $17.825 million, about €16 million, setting a new record for the model outside charity.
The charity sale of the Daytona SP3 at $26 million retains a primarily symbolic value for the car’s market worth. Yet it served as a trigger, proving that an Icona could cross considerably into nine-figure territory. Since then, Ferrari Luce, another charity car, has sold for $40 million, roughly €37 million. It now holds the title of “most expensive new car at auction” for a Ferrari sold brand-new. For the Daytona SP3, the London sale will test the true market value. Far from the Monterey charity gala, this performance will provide a valuable barometer of collectors’ appetite for this V12 icon.
