The new Willys Edition Jeep Wrangler looks very, very cool and desirable with its gloss-black grille and wheels. The Freedom Edition with a dark grey grille and military star is pretty cool too, mind you.

That being said, Jeep Wranglers have never struggled to be ‘cool.’ They have always been cool as hell.

But these minor factory customizations just might spark a must-have sentiment in shoppers.

Even after deciding on a Freedom or Willys Edition, the doors and roof options are still plentiful!

2015 Jeep Wrangler Willys Edition