Red Bull Racing Topic Hub

Got Grip? Red Bull F1 Car On Snowchains Rips Up Tyrol, Austria Ski Slopes

You really have to stand back and admire Red Bull sometimes. From a category-defining launch product — a carbonated and canned version of a centuries-old Asian ‘shot’ typically slammed ahead of business meetings — the company has become one of the most iconic sports marketing phenomenons in history. These days, you can love Red Bull for its media empire as much as its new sugar-free flavor specials. Every type of sport has a Red Bull tie-in for 2016, but few are as high-profile as the F1 racing team. How to bring some levity and playfulness back to the slightly down-trodden race …

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Feb 04, 2016 Read more

F1 NewsBriefs: INFINITI and Red Bull Are Dunzo; Texas 2016 GP On Hold in Contract Dispute

Update: Reports indicate TAG Heuer and Renault will be the title sponsors of the TAG-Red Bull Racing effort in 2016. Woooowww…. This is pretty intense news wrapped in mature, civilized corporate speech. Infiniti and Red Bull have broken up their world-beating Formula One partnership — effective immediately. Who ended it? That remains confidential, but it is safe to say both firms were unhappy to have their four-year winning streak so violently nabbed by Mercedes-AMG since 2013. The original INFINITI sponsorship agreement was actually a huge marketing coup at the time. INFINITI was going global and spreading its wings far …

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Dec 07, 2015 Read more

Op_Ed: Ferrari Formula One 2014 Whine-a-Thon — Actually Just Poor Engineering? But Surplus of Arrogance, Entitlement and Cronyism

INTRO: No kid says, “I want to be one of the angry and out-of-touch old men in charge, long after my prime and causing damage to my sport, or my team.” They say, “I want to be a racecar driver.” Formula One is bringing a bit more drama to all the backstage maneuvers this year — which is at least half the fun of the sport lately. Bogged down by a tome of a rulebook, Bernie Ecclestone’s forced hiatus from running every lockstep in the sport brings with it significant pitfalls for the most legendary team on the grid: Scuderia …

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Apr 07, 2014 Read more

Infiniti Q50 Eau Rouge Gunning for BMW M5 — High-Res Glory + Geneva Video Teases GT-R-like Engine Howl

The prospect of the Eau Rouge Infiniti Q50 just became much, much more tantalizing. @TheRealAutoblog has discovered a brilliant tidbit of information: this car sounds turbocharged. This is news because no Q50 sedans are currently turbocharged. In fact, I do not think Infiniti has ever implemented turbo engines (so far). Aside from the Q45 and its well-known 278-horsepower V8, the first 1990-92 M30’s were V6-powered, as was 1993-1998 J30… and so on. The Q50 Eau Rouge does not just sound turbocharged. It sounds GT-R turbocharged. The GT-R has a particularly gruff but high-strung appeal to its engine and exhaust harmonies. …

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Feb 21, 2014 Read more

Update1 – MINI Takes DAKAR Three-Peat with All4 Countryman Squad

Update 1 June 17, 2014 Okay, so this race was in January 2014. Which makes this is bit of a late update. But here is the short version: MINI dominated the 2014 Dakar Rally, winning its third title in three years. I’d be willing to wager that when the MINI crossover was born and christened a few years ago, it thought the Countryman name meant things like hiking, biking, rafting or just being near the woods. But now: Countryman has become “What Country Are We In?” via the long-range Dakar rally in South America starting January 5th, 2014. This is …

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Jan 01, 2014 Read more