LOTUS header gif

LOTUS Esprit, Elan, Elite, and Eterne Have The Vision, But Missing The Investor Millions

Talk about a huge missed opportunity: Lotus’s 2010 Paris business plan and five-pack of concepts might be arriving for sale about now if the world had be different. The cars are so on-trend and stylish four years later that it is hard to really see them in real-life photos without a deep sense of regret. Only the city car seemed silly then and still does. In the world of car-making and luxury brands, the three hardest and most unattainable pieces of the puzzle are: — great ideas — a fantastic brand name and legacy — global distribution and sales The …

Read more LOTUS Esprit, Elan, Elite, and Eterne Have The Vision, But Missing The Investor Millions

Rare Ragtops - A Pair of Lotus Elans Graced Kiawah Island, SC Cars and Coffee Today GIF

Rare Ragtops – A Pair of Lotus Elans Graced Kiawah Island, SC Cars and Coffee Today

A few fun facts about the very-rare Lotus Elan series three, of which less than 600 total were ever imported to the United States: — it was designed by Peter Stevens, who later designed the McLaren F1 — the turbo-charged engine and super-wide layout of the chassis gave the Elan much more speed on tracks and in corners than its MX-5 contemporary But prices nearly double the MX-5 meant the Elan was doomed to a niche fate in many core markets. As much as the badge appealed, the front-drive layout was hard to admire when Mazda had just proven beyond …

Read more Rare Ragtops – A Pair of Lotus Elans Graced Kiawah Island, SC Cars and Coffee Today