Lincoln Unveils 2020 Aviator, Second Attempt Brings New Tech, Flair To Luxury SUV Market

Lincoln is out to up its presence in the utility segment and while entries such as the Navigator, Nautilus, and MKC have helped spearhead this effort, a notable omission void has always existed between the Navigator and the Nautilus. Lincoln is out to solve that problem, and has unveiled the 2020 Lincoln Aviator to not only pump some juice back into the segment, but also showcasing the next step in Lincoln’s broader transformation plan. While the Aviator in its current form is all new, the reappearance of the moniker is actually the second attempt Lincoln has made to try and …

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Lincoln Aviator Unveiled, Brings Host Of Surprises To New York

It’s no secret that Lincoln needed a clutch play to save its bottom line in the CUV segment. Wheras the Navigator SUV has been a strong seller for Lincoln since its ground up redesign, the aging MKT has pretty much gathered dust, with current sales tepid at best. The luxury brand has revealed its hand with an all new Aviator SUV, which will make its grand debut at the New York Auto Show, and follow up on the newly renamed Lincoln Nautilus in a leather lined one two punch. Wheras the original Aviator had exterior styling that made it look …

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