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Leo Burnett

Concept Flashback – 2002 Cadillac Cien XV12 – Halo Hypercar Back in Product Plans?

Cadillac in 2002 was just, just starting to reclaim its place in the luxury car ranks. Long blighted by horribly-engineered boats that failed every objective and subjective comparison with any true luxury brand, Cadillac was finally committing to rear-drive and actual merits as a corporate philoshophy. The new Art & Science tagline for the brand’s style — coined by Leo Burnett Chicago — needed an exemplar. People were thrilled by the Catera-replacing CTS but the brand needed a real shove upmarket. And fast. Enter stage left: the 2002 Cadillac Ciel concept running a mid-engine XV12 Northstar of 7.5-liters. It was …

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2014 Civic Si Coupe – First Night Sighting: Great-Looking LEDs

Spotted my first white 2014 Honda Civic Si Coupe on the road tonight near Chicago, and it looked really confident and sporty. While we sliced and diced in traffic, it was almost as if the Civic knew the horrible things I have written (and printed) about the Honda Civic … in the past. Ahh!    While Honda and I do not always agree, we have a few important things in common. Honda also loves my fair Sweet Home Chicago, with the night-time visualizer on Honda.com showing the world-famous Wacker Drive on that rare, blissfully-traffic-free time of night. The 360-degree visualizer …

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2014 Civic Si Coupe – First Night Sighting: Great-Looking LEDs

Spotted my first white 2014 Honda Civic Si Coupe on the road tonight near Chicago, and it looked really confident and sporty. While we sliced and diced in traffic, it was almost as if the Civic knew the horrible things I have written (and printed) about the Honda Civic … in the past. Ahh!    While Honda and I do not always agree, we have a few important things in common. Honda also loves my fair Sweet Home Chicago, with the night-time visualizer on Honda.com showing the world-famous Wacker Drive on that rare, blissfully-traffic-free time of night. The 360-degree visualizer …

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