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2018 Lamborghini Aventador S Roadster – Japan 50th Anniversary Specials

The idea of Lambos in congested Japanese city centers seems awful!  But then recall that this mountainous country has some of the most demanding roads in the world.  All flawlessly smooth tarmac, of course, but with wicked elevation changes, wild cambers and snakey ess curves. To celebrate 50 years of Lamborghini in Japan, the marque will sell five customized Japan 50th Anniversary specials.  Each is to have its own livery — with a Captain Planet theme of fire, wind, water.. and other forces at the core of the themes. This blue to black transition-painted model is the Water theme.  Its …

Read more 2018 Lamborghini Aventador S Roadster – Japan 50th Anniversary Specials

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1965 Prince INFINITI R380 – First-Ever USA Show for Porsche-Beating Racer [50 Photos]

Infiniti has adopted the design and sports credentials of the Prince marque from its glory days of the 1950s and 1960s.  The firm is best known for creating the Skyline and was acquired by Nissan in 1966 — the same year a pair of these stunning, magnificent beasts took one-two in the Japanese Grand Prix.  It was a pride match for the locals in Japan.  Porsche 904s and 906s beating Skyline front-engine racers on Japanese tracks that inspired the entire vehicle.  Mid-engine endurance racer. With a 1964 Brabham spaceframe to start from, the company crafted its ultra-shrieking straight six making 200 …

Read more 1965 Prince INFINITI R380 – First-Ever USA Show for Porsche-Beating Racer [50 Photos]

2017 Ferrari J50 is Japan-Only Special – Launch Party in 25 Photos

  Thought the F60 America was Fezza’s only nod to its global regions?  Think again! This new J50 celebrates the marque’s 50th year in the Japanese market.  Based on the 488 GTC, the J50 has unique design touches throughout and a very fresh nose design in particular.  Horizontally-aligned headlights are a big departure from the vertically-oriented lamps Ferrari has employed for its model range in recent years. One thing is sure with these ultra-exclusive specials: resale and collectible cache second to none. Of course, those dreaming of a J50 outside of Japan should note that even an export will still …

Read more 2017 Ferrari J50 is Japan-Only Special – Launch Party in 25 Photos

BAC MONO Sweeping Hong Kong! New Showroom Sells 8 Cars on First Day

Alternative headline? MONO-nucleolus outbreak in Far East! =] Yea. Too alarmist. Moving on… BAC just opened their second Asian showroom in as many months — with Hong Kong a natural follow-up to the new Japanese dealer recently established. Demand is clearly strong globally for this one-seat supercar, but showrooms nearby is the best way to really ramp up volume. Sure, there might be one or two MONO’s in Hong Kong already, but the eight just sold would likely never have happened without buyer’s knowing where to service and maintain the cars.  The MONO is the perfect stepping-stone between sportscars in …

Read more BAC MONO Sweeping Hong Kong! New Showroom Sells 8 Cars on First Day

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CF-Dynamics.de Launches Intense New M4 Aerokit with Full Bumper Swaps

Carbon Fiber Dynamics of Germany is on the Essen showstand this week with their latest upgrades for the M4 from BMW — and will be turning some heads! CF-Dynamics has a big catalog of 3DDynamics upgrades to nearly the full BMW Group lineup — including these latest M3/M4 twins. Until now, however, the pieces have been additions to the factory bodywork — things like a CF splitter, sills, spoilers and diffuser adding ground-effect looks to the BMW M cars. This new kit is much more serious — replacing the front and rear bumpers completely with these intense, partly-unpainted cabin fiber …

Read more CF-Dynamics.de Launches Intense New M4 Aerokit with Full Bumper Swaps

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2016 OKUYAMA Kode9 Coupe – Production Debut, Tech Specs and Detailed New Photos

We love these gorgeous exotics from ex-Pininfarina man Ken Okuyama. They were the darlings of the 2015 Tokyo Motor Show — even nabbing headlines from the big OEM displays thanks to their alien design, exotic measurements and production intent. Nearly finished the below article before we discovered the Lotus link under the skin of the Kode9 Spyder and Coupe. At the time it seemed like a writeoff of a few hours effort… only to have major bait/switch feelings. Since that distant original article went out (40 hours ago), however, we have a bit more perspective.  And more info to share …

Read more 2016 OKUYAMA Kode9 Coupe – Production Debut, Tech Specs and Detailed New Photos

2016 Ken Okuyama Design KODE9 Spyder – Bespoke Japanese Exotic, or Triple-Price Knockoff?

For all of Japan’s hard-earned prestige in the car-making business, there are few to no supercar startups emerging from this island nation full of automotive talent. Perhaps this speaks to the export-centric nature of the industry, or to the plethora or superb global hypercars among which to choose for your fast drives around Fuji speedway and others. And again still, perhaps the native driver mentality is simply conservative and hyper-urban. Being stuck in traffic in a $200k exotic is just as boring as being stuck in traffic in a Honda S660 ragtop, or perhaps an MX-5. Few would doubt Japan’s …

Read more 2016 Ken Okuyama Design KODE9 Spyder – Bespoke Japanese Exotic, or Triple-Price Knockoff?

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VOSSEN Audi R8 V10 and RS6 Avant by Hamana Japan Prove Bronze Alloy Beauty

Good to see the Audi love is flowing strongly at Hamana Japan — one of the car-crazed island’s numerous supercar tuning boutiques. These two are just about the sexiest examples of each we have seen recently, with the bronze finish of the Vossen forged wheels a sexy contrast with both light and dark-colored vehicles. VOSSEN Audi R8 V10 by Hamana Japan VOSSEN Audi RS6 Avant by Hamana Japan

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SuperTuner Showcase – 2015 Nissan GT-R by SKIPPER ft. Vossen VFS1 Forged Alloys

On a fully upgraded 2015 GT-R widebody, it is not easy for wheels to steal the show. But with this latest custom from SKIPPER Japan, the Vossen VFS1 wheels do indeed feel like the stars. 20-inch flow forged with a custom brushed anthracite finish, the VFS1 wheel is the go-to style for the hottest tuned cars in the world. Check out the gorgeous photo shoot below from Yokohama, Japan — along with info on the VFS1 and the SKIPPER body kit pieces below. 2015 Nissan GT-R ft. Vossen VFS1 SKIPPER Tuning Japan http://www.skipper.co.jp/products/aeroparts/aeroparts_nissan_gtr.php  VOSSEN Advancing the traditional casting process, the …

Read more SuperTuner Showcase – 2015 Nissan GT-R by SKIPPER ft. Vossen VFS1 Forged Alloys

Nissan GT-R LM NISMO

2015 Nissan GT-R LM Nismo LMP1 Racer Makes Public Debut in Chicago – 40 New Photos!

 The hot and heavy three-way battle among Porsche, Audi and Toyota in the LeMans Prototype One race class just got a lot steamier. Nissan just pulled back the silk sheets on its contender to World Endurance Championship racing: the 2015 Nissan GT-R LM NISMO. And boy does it go its own way to achieving massive speed and impact, while sticking to the very expansive fuel usage rules of LeMans racing. The biggest shocker is not that it is a hybrid twin-turbo-charged V6 making 1250-horsepower. It shocks with where that engine sits, and where it delivers its power. The engine lives …

Read more 2015 Nissan GT-R LM Nismo LMP1 Racer Makes Public Debut in Chicago – 40 New Photos!

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LMP1 3-Way Becomes Fourgy! 2015 Nissan GT-R LM Nismo Revealed With 1250HP, Front-Drive V6TT?!

 The hot and heavy three-way battle among Porsche, Audi and Toyota in the LeMans Prototype One race class just got a lot steamier. Nissan just pulled back the silk sheets on its contender to World Endurance Championship racing: the 2015 Nissan GT-R LM NISMO. And boy does it go its own way to achieving massive speed and impact, while sticking to the very expansive fuel usage rules of LeMans racing. The biggest shocker is not that it is a hybrid twin-turbo-charged V6 making 1250-horsepower. It shocks with where that engine sits, and where it delivers its power. The engine lives …

Read more LMP1 3-Way Becomes Fourgy! 2015 Nissan GT-R LM Nismo Revealed With 1250HP, Front-Drive V6TT?!

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Houston Tuner Highlights – 2015 Nissan GT-R in Imperial Japanese Zero War-Paint

This one is tongue-in-cheek. The Zero livery plays off the Japanese fighter planes of WWII with dark jungle camo and orange aviation-themed tints for the LED accents. In a state as fiercely independent and patriotic as Texas, this nod to Japanese military strength is the ultimate honor for the GT-R — a giant-killer of a supercar if there ever was one. 2015 Nissan GT-R in Imperial Japanese Army Zero WarPaint  

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2015 Honda FCV Concept + Year of Honda Turbo VTEC and Turbofan HondaJet Arrival

Honda is very re-energized lately. It will take time for the actual products to catch up with the mood inside the halls of America Honda these days, but when they arrive, they should be terrific. After years of a relatively glum and forlorn outlook, there is a palpable sense of future potential in Honda today. The FCV concept is still in its production-engineering mode, as Honda is keen to perfect every detail before the global rollout. This sense slightly delayed the new Acura NSX as well, but we now see it was worth the wait. Honda is diving head-first into …

Read more 2015 Honda FCV Concept + Year of Honda Turbo VTEC and Turbofan HondaJet Arrival

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2016 Mazda2 Sedan Revealed in Thailand + Gorgeous White MX-5

Mazda is killing it lately — in a good way! It is hard not to feel a bit of pride in their achievements, even as an outsider. The brand is a loveable underdog. The new CX-3 is amazing, while the exceptionally-competent Mazda6 and CX-5 are also updated for 2016 with cooler LED style details, tech updates and on-trend dark wheels. Just when you thought Thanksgiving could not possibly have any more to offer from Mazda, here comes the dapper new Mazda2 in four-door sedan form. This car was revealed in Thailand where it will be sold from early 2015 onward. …

Read more 2016 Mazda2 Sedan Revealed in Thailand + Gorgeous White MX-5

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2008 Mitsubishi Concept RA Previewed a 5th-Gen Eclipse GSR with Evo AWD and Turbo Tech

In July, we expressed pure horror at Mitsubishi’s latest design direction, as shown by the alarmingly-hideous trio of Genever 2014 concepts at the bottom of this page. So when did it all go so strange in the Mitsubishi design department? We are afraid that the amazing 2008 Concept RA is another casualty from the global economic crisis between 2008 and 2013. One of many great ideas put of hold indefinitely, the Concept Ra was widely believed to be a preview of the fifth-generation Eclipse sportscar. No longer sharing a god-awful chassis with Chrysler, the Eclipse was set to return to …

Read more 2008 Mitsubishi Concept RA Previewed a 5th-Gen Eclipse GSR with Evo AWD and Turbo Tech

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2015 Lexus RC350 Sends 306HP to 8-Speed Auto, AWD, 4WS and Adaptive Suspension!

Updated 9.9.14 Now we have the comparison between the silver RC350 shown in these latest Lexus photos and the F Sport version from Pebble Beach! The final 2015 Lexus RC350 F Sport looks **thisclose** to as sexy and fast as the top-flight RC-F — which is a great thing for buyers and Lexus sales alike. Available AWD is new to the RC350, as is the paddle-shifted automatic with eight gears, the latest adaptive suspension with adjustable settings, and an all-new four-wheel-steering setup. Very promising indeed! The only change visible on this pre-production car is a lack of the LED low …

Read more 2015 Lexus RC350 Sends 306HP to 8-Speed Auto, AWD, 4WS and Adaptive Suspension!

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2015 Lexus RC350 F Sport EXCLUSIVE: 8-Speed Auto, AWD, 4WS and Adaptive Suspension!

Updated 8.22.14 The final 2015 Lexus RC350 F Sport looks **thisclose** to as sexy and fast as the top-flight RC-F — which is a great thing for buyers and Lexus sales alike. Available AWD is new to the RC350, as is the paddle-shifted automatic with eight gears, the latest adaptive suspension with adjustable settings, and an all-new four-wheel-steering setup. Very promising indeed! The only change visible on this pre-production car is a lack of the LED low and high-beams shown on the final concepts, plus missing parking sensors. These two features are likely to be options on customer cars when …

Read more 2015 Lexus RC350 F Sport EXCLUSIVE: 8-Speed Auto, AWD, 4WS and Adaptive Suspension!

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OP_ED: Latest Mitsubishi Exterior Designs Are Bizarre and Alarming

Mitsubishi is doing great on a few fronts, and simply keeping its head above water on other fronts. In the realm of PHEV and battery-electric vehicles, the firm is on a great trajectory. The iMiEV has been a pretty large global seller over the last five years by EV standards, and the new Outlander is fully prepped for a PHEV drivetrain that is already on sale in Japan and the UK, along with a few other markets. The SUV and pickup truck model ranges are still relatively robust sellers, with modern diesel engines and a butch appeal in their style. …

Read more OP_ED: Latest Mitsubishi Exterior Designs Are Bizarre and Alarming

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2005 Ferrari Pininfarina Crowd-Sourced Design Contest Is Gift That Keeps on Giving

2005 Ferrari Pininfarina Crowd-Sourced Design Contest Is Gift That Keeps on Giving You know your brand has reached top-level icon status when you can ask the world to give your their best ideas, to possibly be used without credit, free of charge. That is exactly what Ferrari and styling lead Pininfarina did in 2005 to solicit ideas for a new hypercar flagship – something along the lines of the Enzo 2.0, or what we now know as LaFerrari eight years later in present-day. Do you recall the 2005 Ferrari and Pininfarina design contest? It was big news at the time …

Read more 2005 Ferrari Pininfarina Crowd-Sourced Design Contest Is Gift That Keeps on Giving

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Update1 – 2014 Nissan ZEOD RC LeMans In Detail + 80 Photos

Ask and ye shall receive? Only last week, we lamented the lack of angles of the ZEOD RC versus the flawless 29 angles of the car’s potent 1.5-liter, 400HP turbo triple, which both propels the car and charges the batteries (we think.) 2014 Nissan ZEOD RC LeMans Well, the strip-tease continues for the ZEOD RC. The latest batch of info from Nissan’s UK-based Le Mans operation shows the real-life racer in much more detail. (Just kidding — looks like we just did not look hard enough for images. This release is tagged October 21st, 2013.) Nissan’s hybrid-electric Garage56 experimental entry …

Read more Update1 – 2014 Nissan ZEOD RC LeMans In Detail + 80 Photos

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Rare Look Inside The 2014 Nissan GT-R Engine, Transmission and Suspension with Honorable Takumi Masters

How strong is the 2014 Nissan GT-R’s engine and powertrain setup? So strong… it does not even need a chassis to hold its shape! The carbon propshaft is strong enough to hold the GT-R and 545 men up at the same time! Just kidding. But it is very strong and very miraculous on the roads, when paired with the GT-R chassis of course. The R35 generation of GT-R is the most widely sold model in the three letters’ history, so maintaining excellence in the highly complex powertrain and suspension was always set to be a challenge for Nissan. Luckily, the …

Read more Rare Look Inside The 2014 Nissan GT-R Engine, Transmission and Suspension with Honorable Takumi Masters

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1966 Toyota 2000GT Targa – Bond Movie Car Idea Realized, But Earned Only $200k in RM Auctions London 2010

In the 1960s, the 2000GT was best known from the line… “Welcome to Japan, Mr. Bond.” In 2014? “Welcome to Monte Carlo, Mr. Toyoda.”   This is the closing of the previous 2000GT article here on Car-Revs-Daily.com — so what is more appropriate than talking about Bond cars in this next article!? After it was discovered that the rather tall Sean Connery did not fit inside the 2000GT hardtop, Toyota was in a pickle. Eager to participate in the film, the company presented two ideas to the Bond producers: a targa or a cabriolet. Both would need to be made in …

Read more 1966 Toyota 2000GT Targa – Bond Movie Car Idea Realized, But Earned Only $200k in RM Auctions London 2010

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RM Auctions Monaco 2014 Highlights – 1968 Toyota 2000GT Joins Million-Plus Japanese Car Club

Rare is the key word for any Asian car to crest the million dollar mark — only two or three other 2000GT’s can claim membership, and only since 2013. Even referring to the group as “Asian” cars is quite a misnomer – no other car from South Korea or China is anywhere near this mark in classic car values. Values for the ultimate 1960s Japanese supercar are firmly on the ascent, with buyers eager to own its delicate curves and precision inline-six engine. Outright power is not really part of the appeal with only 150-horsepower available from the Yamaha-partnership engine …

Read more RM Auctions Monaco 2014 Highlights – 1968 Toyota 2000GT Joins Million-Plus Japanese Car Club

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JDM Nissan Leaf NISMO Upgrades Include ECU Reflash + Special 80th Anniversary Colors – Jealous?

I have been so hard on the poor Nissan Leaf, which I have never driven nor even seen very often in person. Despite not really writing about it in general, I do clearly recall referring (in print) to its design as “an ugly duckling.” You see… these reviews clatter from my brain onto the internet pretty quickly. And often the words can’t really be taken back…. With the debut of the Lannia concept in Beijing last month, the Leaf looks ready to turn into a rather more beautiful swan in the next few years. Until then, the Japanese-market Leaf continues …

Read more JDM Nissan Leaf NISMO Upgrades Include ECU Reflash + Special 80th Anniversary Colors – Jealous?

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2017 BMW i6 Materializes in Renderings As Huge Carbon-Fiber Plant of Toray Industries Heads to Spartanburg

What is next for the BMW i brand? We have been speculating on that topic for weeks now, but a recent announcement has kicked things into high gear: BMW’s Moses Lake plant in Washington state is tripling production of carbon fiber. Second *strong* indicator? Toray Industries of Japan is a leading carbon-fiber manufacturer globally. It has just announced a 400-acre land purchase in Spartanburg, South Carolina for a gigantic new production facility. This is expected to feed both the Boeing 787 plant in Charleston as well as Spartanburg’s other famous factory resident: BMW. http://www.compositesworld.com/news/toray-plans-us-expansion-for-americas-carbon-precursorfiberprepreg-lines That points to a new BMW …

Read more 2017 BMW i6 Materializes in Renderings As Huge Carbon-Fiber Plant of Toray Industries Heads to Spartanburg

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Porsche, BMW and Aston Beware: Nissan GT-R GT3 Poised to Dominate Nurburgring 24H Race

Nissan GT-R GT3 Nurburgring 24H Race When the Nissan GT-R goes racing, it typically does so to win. This is not a flight of fancy – the latest GT3 version of the mighty GT-R must know something we do not about speed and stamina around the Green Hell. Either the car knows something, or the Nismo.tv YouTube channel, or perhaps the GT Academy drivers for this year’s online reality competition show? Someone must be very confident that this GT-R GT3 can beat everything else on the grid.   With this GT3-spec GT-R, perhaps Nissan is delivering such fast testing laps …

Read more Porsche, BMW and Aston Beware: Nissan GT-R GT3 Poised to Dominate Nurburgring 24H Race

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Honda Heritage Celebration — Official Togichi Museum PhotoSpheres — 71 Honda-isms and Milestone Achievements Since 1936

Auto Museums are super cool. Even if your eyes glaze over at the thought of visiting a dark and endless art museum — if you like cars, you will be ecstatic the moment you walk into any car museum. Why? The cars are there because they are objectively so, so important. So important that they cannot even be stored in the basement archives of the car company — but need to be proudly displayed for both internal teams and the public to admire. Another amazing reason car museums should be on your radar? These collections are expertly-curated and laid out …

Read more Honda Heritage Celebration — Official Togichi Museum PhotoSpheres — 71 Honda-isms and Milestone Achievements Since 1936

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Automotive Artist Showcase — Hisashi Saito — 3D Mechanical Illustrator with Heart — 30 Stunning See-Through Honda Designs

Have you ever wondered how the technical illustrations in the best car magazines are created? Is there some kind of giant automotive X-ray scanner like Border Patrol and the Ports Authority use to see inside 40-foot shipping containers? The answer is no. These are generally done by skilled artists who are able to know a car’s design and mechanical details so thoroughly that they can peel away the bodywork for the eye to see inside. Hisashi Saito is one such talented artist. His work has earned him worldwide recognition and numerous awards — but his drawings for Honda are some …

Read more Automotive Artist Showcase — Hisashi Saito — 3D Mechanical Illustrator with Heart — 30 Stunning See-Through Honda Designs

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2014 GT-R + 2015 GT-R NISMO Now Far More Beautiful, Luxurious… and EVEN FASTER!

Orig Published on: Nov 22, 2013 @ 11:33 The next GT-R just debuted in Tokyo, and boy, is it magnificent. A beautiful vision in anthracite grey. Hugely redesigned surfaces appear all over the exterior, with the nose and grille graphic perhaps the most enhanced versus the current car. All-new LED lighting is featured throughout, finally bringing the GT-R’s styling up to the same caliber as its world-beating performance. The evolution of the 2015 GT-R brings much of the revised technical solutions from the brand-new 2014 Nissan GT-R NISMO — but wraps the enhancements in that far prettier exterior and now, …

Read more 2014 GT-R + 2015 GT-R NISMO Now Far More Beautiful, Luxurious… and EVEN FASTER!

Rendering CarRevsDaily

Supercar Preview – 2015 Acura NSX – Official Concepts Gallery + Renderings

An exciting day of Honda and Acura news here at CarRevsDaily. The previous Honda Design article highlights some of the great styling coming out of Honda recently, including the limo-length FCEV and now the production-ready Vezel based on 2013’s Honda Urban SUV Concept. The great news is: the styling finally makes sense, looks good, and has personality. So, while wondering aloud about Honda and Acura’s future NSX earlier today: I decided to collect all four of the latest NSX concepts together in one post. The car is being engineered and built in Ohio, versus Japan, which is huge news. This …

Read more Supercar Preview – 2015 Acura NSX – Official Concepts Gallery + Renderings

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2014 Nissan ZEOD RC LeMans Mt. Fuji Track Demo

2014 Nissan ZEOD RC LeMans Ask and ye shall receive? Only last week, we lamented the lack of angles of the ZEOD RC versus the flawless 29 angles of the car’s potent 1.5-liter, 400HP turbo triple, which both propels the car and charges the batteries (we think.) Well, the strip-tease continues for the ZEOD RC. The latest batch of info from Nissan’s UK-based Le Mans operation shows the real-life racer in much more detail. (Just kidding — looks like we just did not look hard enough for images. This release is tagged October 21st, 2013.) Nissan’s hybrid-electric Garage56 experimental entry …

Read more 2014 Nissan ZEOD RC LeMans Mt. Fuji Track Demo

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Lexus Debuts RC GT3 and F Sport Coupes! 2015 RC350 F Sport Runs 306HP Through 8-Sp Paddle Automatic + Dynamic Suspension and 4WS

At a time when a variety of extremely competent machines are close, close behind the BMW 435i: the Lexus RC certainly represents the most focused effort to date. This broad strategy now ranges from the base RC coupes, to the RC350 F Sport, up to the Goliath RC F. But is that the top of the range? Oh no. Not this time. The RC GT3 takes all the torque-vectored rear-drive promise of the RC F — then strips out all the cushy luxury every Lexus generally delivers in spades. The RC350 F Sport promises a highly engaging rear-drive layout even …

Read more Lexus Debuts RC GT3 and F Sport Coupes! 2015 RC350 F Sport Runs 306HP Through 8-Sp Paddle Automatic + Dynamic Suspension and 4WS

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UK Honda Civic Tourer Touts Inner Beauty — But This Wagon Is Gorgeous vs. Clinically-Depressed U.S. Civic

Long headline alert! Sorry about that. Just pointing out the irony in Honda’s “Inner Beauty” campaign — aimed to highlight the functional and useful interior benefits of a wagon shell for small families. But how good does this Civic wagon actually look!? And why is Honda of Europe able to make cars that are so vastly more interesting than Honda of America? No answers are immediately forthcoming. Built in Swindon, England — the most plausible explanation is that Honda Europe is taking a loss on every single car it can manage to sell. Even with this premium styling, Honda Europe …

Read more UK Honda Civic Tourer Touts Inner Beauty — But This Wagon Is Gorgeous vs. Clinically-Depressed U.S. Civic

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LEVORG Says WRX Wagon? Inside Scoop On Subaru’s Success, c/o Porsche’s Famed Creative Agency

Subaru is very busy these days. From a usually-quiet and predicable company, years of continued success are finally bringing out some excitement. Here is some juicy dirt on the marketing behind this success: Perhaps the real kudos (definitely in Japan, at least) is shared with the BRZ project. But regardless: Subaru is awesome. #Love really is the greatest ad slogan, c/o Carmichael Lynch in Minneapolis. Many may know that name best from their three decades of legendary work for Porsche Cars North America. When Porsche left for greener pastures, Subaru assigned the firm their whole account without a review. That …

Read more LEVORG Says WRX Wagon? Inside Scoop On Subaru’s Success, c/o Porsche’s Famed Creative Agency

CarRevsDaily

Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit

The media side of the global auto industry is getting confusing. Any business needs to create structure in their marketing. Marketing, in this sense, is everything from concept cars to TV ads to post-sale warranty/service needs. This is often handled by region, especially for the semi-autonomous groups in the American market – the most valuable in terms of sales by a huge margin. But this segmentation strategy does not always work in a new age of digital media. Not only are international auto magazines available instantly via iPad editions, but they are far more affordable that way as well. Not …

Read more Honda Jade and Concept M from Shanghai 2013 Likely No-Shows in Detroit

Concept to Reality, Honda Shows Good Design Momentum

Concept to Reality: Honda Shows Good Design Momentum with Vezel and FCEV

Honda Design. Not two words that make sense together, but that seems to be changing. The latest concepts show great direction, and movement to a new brand style. This is great news for the new, production-ready Honda Vezel crossover, which carries much of the panache of the Urban SUV Concept. But it is even better news for the forthcoming NSX. Whether an Acura or Honda, the bold vision is a relief versus some – private – concerns about the prototype’s appearance. 2013 Honda FCEV Concept 2013 Honda Urban SUV Concept Honda Vezel Hybrid   Honda Vezel Hybrid Official FCEV Release …

Read more Concept to Reality: Honda Shows Good Design Momentum with Vezel and FCEV

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LEVORGY: Inside Scoop On Subaru's Success, c/o Porsche's Famed Creative Agency

Subaru is very busy these days. From a usually-quiet and predicable company, years of continued success are finally bringing out some excitement. Here is some juicy dirt on the marketing behind this success: Perhaps the real kudos (definitely in Japan, at least) is shared with the BRZ project. But regardless: Subaru is awesome. #Love really is the greatest ad slogan, c/o Carmichael Lynch in Minneapolis. Many may know that name best from their three decades of legendary work for Porsche Cars North America. When Porsche left for greener pastures, Subaru assigned the firm their whole account without a review. That …

Read more LEVORGY: Inside Scoop On Subaru's Success, c/o Porsche's Famed Creative Agency

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2015 GT-R + GT-R NISMO Official Debut! Now Far More Beautiful, Luxurious… and EVEN FASTER!

The next GT-R just debuted in Tokyo, and boy is it magnificent. A beautiful vision in anthracite grey. Hugely redesigned surfaces appear all over the exterior, with the nose and grille graphic perhaps the most improved versus the current car. All-new LED lighting is featured throughout, finally bringing the GT-R’s styling up to the same caliber as its world-beating performance. The evolution of the 2015 GT-R brings much of the revised technical solutions from the brand-new 2014 Nissan GT-R NISMO — but wraps the enhancements in that far prettier exterior and now, even a lavish interior. The Infiniti ‘leathers and …

Read more 2015 GT-R + GT-R NISMO Official Debut! Now Far More Beautiful, Luxurious… and EVEN FASTER!

2015 Nissan GT-R Debut - Animated GIF

2014 GT-R + 2015 GT-R NISMO Now Far More Beautiful, Luxurious… and EVEN FASTER!

The next GT-R just debuted in Tokyo, and boy is it magnificent. A beautiful vision in anthracite grey. Hugely redesigned surfaces appear all over the exterior, with the nose and grille graphic perhaps the most improved versus the current car. All-new LED lighting is featured throughout, finally bringing the GT-R’s styling up to the same caliber as its world-beating performance. The evolution of the 2015 GT-R brings much of the revised technical solutions from the brand-new 2014 Nissan GT-R NISMO — but wraps the enhancements in that far prettier exterior and now, even a lavish interior. The Infiniti ‘leathers and …

Read more 2014 GT-R + 2015 GT-R NISMO Now Far More Beautiful, Luxurious… and EVEN FASTER!