Hyundai Ioniq to become sub-brand, expand to three models in first three years

Following on the heels of the recently launched Genesis luxury brand, Hyundai is expanding once again, and has formally announced plans to launch a second sub-brand called Ioniq that aims to push Hyundai into the greener side of the market. if that particular moniker sounds familiar, it’s because it’s based on an existing Hyundai model. Unlike Genesis which had it’s origins in the Hyundai Genesis sedan, Ioniq gets its roots from the Ioniq green car of the same name. Currently, the Ioniq as we currently know it is available as a hybrid, plug-in hybrid, and a full EV. However, that …

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