Situation Analysis: Can 2017 i Vision Dynamics Concept Save BMW?
Sometimes I just want to shake BMW like a British nanny. What are you thinking, bad BMW baby!!!!? The X7 Concept, Z4 Concept and 8 Series concepts are all fairly new design ideas for the IAA BMW stand in Frankfurt this year. Â A new M5 and X3 are the production cars with some fresh excitement around them. Â A new BMW i3S looks slightly less hideous from the front and will be quicker than the base model. Â None of these models is the silver bullet BMW needs to get back to brand health. Â And sales growth. The X7’s design is shockingly …