Hyundai Ioniq to become sub-brand, expand to three models in first three years

Following on the heels of the recently launched Genesis luxury brand, Hyundai is expanding once again, and has formally announced plans to launch a second sub-brand called Ioniq that aims to push Hyundai into the greener side of the market. if that particular moniker sounds familiar, it’s because it’s based on an existing Hyundai model. Unlike Genesis which had it’s origins in the Hyundai Genesis sedan, Ioniq gets its roots from the Ioniq green car of the same name. Currently, the Ioniq as we currently know it is available as a hybrid, plug-in hybrid, and a full EV. However, that …

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Hyundai gives the axe to Elantra GT: and GT N-Line in the U.S.

The 2021 Hyundai Elantra N-Line made plenty of waves when it first appeared, with the model aiming to restore some of the lost luster that left the current generation Elantra Sport when it was refreshed a few years ago. However, the N-Line’s arrival meant that Hyundai had to make some concessions, and that apparently meant axing both the Elantra GT and GT N-Line for the U.S. market. Hyundai claims that the departure of both models is due to two distinctive factors. In the case of the GT N-Line it was solely to make room for the Elantra N-Line, with the …

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Hyundai Tuscon N Model in the Works? New Report Suggest Its Happening

Hyundai’s N performance sub brand has bold aspirations for the performance vehicle market. With the i30 N and the U.S. exclusive Veloster N covering both sides of the globe with their hot hatch performance and the Elantra GT N-Line signaling the emergence of the N-Line lineup, new rumors suggest that an unlikely Hyundai offering could be the third model in Hyundai and N’s ruthless assault on the performance SUV segment. While we had our collective sights on perhaps seeing the smaller Kona CUV receive an N branded model of its own, several company insiders revealed to the folks at Auto …

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