Browsing tag

Honda new moniker

Honda’s New Trailsport Logo Revealed In Patent Filing, Suggests Off-Road Models Are Coming

While Honda‘s reputation for creating strong selling vehicles with high build quality is pretty much undisputed, the Japanese car giant has never been known for venturing too far into the off-road segment. This is partly due to the company not offering formal body-on-frame models like an SUV or pickup that could take the punishment often associated with going off the beaten path. However, a leaked patent filing suggests that Honda is eying the trail very seriously with a new Trailsport moniker and is perhaps eying the bigger sales that come with it.   What Could Trailsport Bring To Honda? Our …

Read more