Genesis Brings Magma Brand To U.S. GV60 To Lead The Charge
Genesis has made it clear that it intends to be a contender in the luxury car wars and while its products have been the proverbial Cinderella pick in an NCAA bracket, the one item that was missing was a performance model. That’s changing with Genesis bringing the Magma sib-brand to the U.S. Magma sub-brand follows established playbook While the Magma brand’s entry into the U.S. is new, the core script has been used before. The Genesis GV80 SUV coupe concept was slathered in bright orange paint (though the brand never admitted it was launching a sub-brand) and Genesis followed that …
