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ford marketing

Ever wondered why Ford bailed out of sedans? the company finally tells all

Remember how the automotive industry shook when news came out that Ford was cutting virtually all of its traditional car lineup (minus Mustang?) Taurus, Fusion, Focus and Fiesta were all cosigned to the guillotine, with the company revealing that it was focusing the bulk of its resources and marketing power on SUVs, trucks and electric vehicles. Have you ever wondered why Ford chose to make the bold move it did? A new statement from a Ford executive appears to add some clarity to the subject, while also painting a very compelling and convincing picture on how it’s already helping the …

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