Ford Sends Strong Message To Tesla With 2022 F-150 Lightning, Promises To Shake Up The Segment
The Ford F-Series lineup has been America’s best-selling pickup for 44 years (F-150 Lightning, too) and has also served as an engineering benchmark for the segment as a whole. But while the F-150 has truly gone into some very interesting directions in its attempts to maintain its sales dominance, the one frontier that the F-150 has never ventured into is the world of pure EVs. While the recently launched F-150 hybrid is a good stepping stone for the model, entries like the Tesla Cybertruck and the Rivian R1T prove that EV pickups could be a profitable venture for companies. Ford …