Ferdinand Porsche

Porsche is ambitious to a fault. It is a core brand trait to excel in almost every single way – To the point where many thought a win at LeMans this year was almost an inevitability. Preparation, research, expertise and brilliance…. Equals: Porsche Racing. So when the 919 suffered out on the track, it was partial global surprise and partial relief. I mean, if Porsche could come in and snatch the title from Audi after 12 near-consecutive wins for Audi Motorsport — what does that really “say” about Audi? Nothing too flattering. So a bit of a relief, a bit …

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Porsche is ambitious to a fault. It is a core brand trait to excel in almost every single way – To the point where many thought a win at LeMans this year was almost an inevitability. Preparation, research, expertise and brilliance…. Equals: Porsche Racing. So when the 919 suffered out on the track, it was partial global surprise and partial relief. I mean, if Porsche could come in and snatch the title from Audi after 12 near-consecutive wins for Audi Motorsport — what does that really “say” about Audi? Nothing too flattering. So a bit of a relief, a bit …

Keep reading