Concept Debrief Topic Hub

Concept Debrief – 2010 Audi e-tron and e-tron Spyder

February 17, 2019, 8 pmSeptember 22, 2014, 5 pm by Tom Burkart

The e-tron and e-tron Spyder were the ultimate in concept teases. They two stylish two-door models were once thought to preview a possible R4 or R5 line of sportscars to slot in below the R8 and its $100,000 base price. But after being evaluated, the business case was deemed to be a non-starter: the $50,000 pricing of these hypothetical sportsters was deemed too close to the topline TT and TTS roadster models. In addition, electric engines and the proposed 100-percent battery EV would easily double the proposed prices — delivering a totally unfeasible solution to Audi’s sporty ambitions. So after …

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Digital Renderings Fix the 2009 Aston Martin LAGONDA SUV Concept

February 17, 2019, 8 pmSeptember 21, 2014, 4 pm by Tom Burkart

This is a light update to the previous LAGONDA article, but one that is best as a distinct piece to avoid confusion. As identified below, the nose and tail of the Lagonda SUV concept were its biggest problems. The make it hard to love. FIXED NOSE RENDERINGS The grille is far too large and far too bright. During a few hours in Photoshop, we have identified the eggcrate grille design as the true fault up front. It makes this Lagonda look like a Chrysler Sebring — which is not a flattering comparison for a superlux SUV. We have made the …

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Concept Debrief – 2009 Aston Martin LAGONDA SUV Concept

February 17, 2019, 8 pmSeptember 21, 2014, 2 pm by Tom Burkart

The Aston Martin Lagonda SUV was easily the most-hated SUV concept of 2009 when it debuted. People absolutely hated it. They hated the design mostly, but fell back on SUV hate for extra emphasis. The only other concept whose design has been so roundly hated was the Bentley EXP-9F — which required a full redesign, led to the re-assignment of the CEO who approved it, and ultimately pushed the production Bentley SUV debut back at least three years. What do these two hated SUVs have in common? — Long-history sports-car brands’ first attempts to move into the crossover market …

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Concept Flashback – 2012 Porsche Panamera Sport Turismo

February 17, 2019, 8 pmJune 19, 2014, 2 pm by Tom Burkart

The Panamera Sport Turismo Concept is still quite miraculous, even more than a year since its initial debut. Widely believed to preview the 2014 Panamera facelift, the Sport Turismo has had an even larger impact on a different model altogether: the Macan. Much of the creamy and smooth surfacing, huge rear arch bulges, and the nose treatment all directly previewed the handsome new Macan S and Macan Turbo models. From the start of the Sport Turismo’s media tour, Porsche insisted that this model could appear as a new body style for the second-gen Panamera. It was hard to believe at …

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Concept Flashback -- 1969 Alfa-Romeo Tipo 332 Coupe Speciale -- Gullwing Mid-Engine Supercar That Never Was 12

Concept Debrief – 1969 Alfa-Romeo Tipo 332 Coupe Speciale – Gullwing Canary in Supercar Coal Mine

February 17, 2019, 8 pmApril 11, 2014, 6 pm by Tom Burkart

This Alfa is Canary Yellow. It was also a dying canary in the coal-mine of Italian supercar fates of the next decade. When a canary dies in his cage deep undergound, miners knew the toxicity of the air was going from bad to worse. In mid-1960s Italy, the momentum to start one’s own hypercar legacy was a powerful draw. By 1969, all in the small sports-car business at the time marvelled at Feruccio Lamborghini’s success in carving sales away from Ferrari. Ferrari had quashed nearly all attempts by Maserati and Alfa-Romeo at reclaiming their past glory, and non-Ferrari people were …

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