2015 BMW Motorrad Concept 101 Is Lux Cruiser
BMW Motorrad’s sales are on an absolute tear in the US and worldwide in recent years. Where to take the brand that dominates the desirability of the entire two-wheeled world? Upward and onward! The highest-margin area of the motorcycle market is for large cruisers. This new Concept 101 takes the BMW riding-pleasure mantra into this huge new area. A bike that surely makes many German minimalists cringe, the Concept 101 is a firm statement of intent. The machine debuted this weekend at the BMW-sponsored Villa d’Este Concours. It is a long-range cruiser with hardshell luggage cases, a relaxed riding position …