BORING Topic Hub

OP_ED Part 2 – Cadillac #DAREGREATLY Campaign Previews 2016 CT6 Limo + de Nysschen Progress Report

It is so irritating when writers quote themselves. Drives me nuts. But this one is very, very relevant. On July 3rd, 2014 – we jotted out the below Editor’s Opinion article attempting to diagnose what was making Cadillac feel so ill. We scathed… This really is not an old-man brand anymore. But sadly, it is definitely run by losers. Not losers in life, mind you. They must be smart and successful – but they are definitely, definitely not cool people. They live in Michigan and are sheltered C- and D-county (aka, rural) people who have never even stood on …

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Feb 25, 2015 Read more

Design Analysis – 2012 Pininfarina Cambiano – Why So Lifeless, Bland and Generic?

We feel a bit guilty for absolutely skewering the Pininfarina/Ferrari Sergio the other day. After all, they may have had no control over the lame production-friendly changes done by Ferrari. Let’s take another look at some of Pininfarina’s other recent work to balance things out, shall we? The 2012 Pininfarina Cambiano concept was an expression of a clean, EV sedan in the mold of the Tesla Model S, Fisker Karma or the Quant e-Sport Limousine. The vehicle has two doors on the passenger side, and one longer coupe door on the driver side. The trouble is: it is super boring …

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Dec 07, 2014 Read more

Audi Shits Bed in LA? Second Take on 2014 Audi Prologue Concept + 50 New Photos

Updated 11.23.14 Audi Shits The Bed. ? What kind of headline is that? Despite being so brash — it seems a bit nicer than the original, which was: Audi Prologue is Worst LA Debut. We have to be honest, the latest press photos of the Prologue look better than the car does in real-life photos — which is rare. Usually any ultra-lux concept will look far more interesting in the real world. The Audi Prologue is a nightmare scenario for Audi’s supposed design resurgence for more than a few reasons. The lack of real-life impact is just the …

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Nov 23, 2014 Read more

Update1 – Exec Shuffle Analysis – Infiniti QQX Rebadge Architech Johan de Nysschen Joins Cadillac

Updated with Infiniti USA sales figures below. Uh oh! All signs indicate that Carlos Ghosn is furious today. Another key executive is gone just 10 months after the wacky Carlos Tavares was booted from Renault. Former Audi and Infiniti executive Johan De Nysschen has just been announced as the new Cadillac global leader. This is an unusually sudden departure from Renault-Nissan – and an odd hire for Cadillac as well. It is not yet clear if De Nysschen was terminated or recruited away from Infiniti, but his efforts there have been a nightmare overall. Cadillac’s global ambitions are well-known, and …

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Jul 11, 2014 Read more

OP_ED – 2015 Cadillac ATS Coupe Coupe Has Right Platform But Boring, Old-Man Style and No Visual Impact

Cadillac churns through chief executives and ad agencies like you would not believe. Everyone is tasked with increasing sales and lowering the demo. Everyone for the last ten years has failed to deliver on these goals for any meaningful amount of time. The 2015 ATS Coupe has all the right stuff to be popular, but it looks like the entire “Cool Coupe” mission is lost on Cadillac. This really is not an old-man brand anymore. But sadly, it is definitely run by losers. Not losers in life, mind you. They must be smart and successful – but they are definitely, …

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Jul 03, 2014 Read more

Op_Ed: Ferrari Formula One 2014 Whine-a-Thon — Actually Just Poor Engineering? But Surplus of Arrogance, Entitlement and Cronyism

INTRO: No kid says, “I want to be one of the angry and out-of-touch old men in charge, long after my prime and causing damage to my sport, or my team.” They say, “I want to be a racecar driver.” Formula One is bringing a bit more drama to all the backstage maneuvers this year — which is at least half the fun of the sport lately. Bogged down by a tome of a rulebook, Bernie Ecclestone’s forced hiatus from running every lockstep in the sport brings with it significant pitfalls for the most legendary team on the grid: Scuderia …

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Apr 07, 2014 Read more