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Axalta

For 10th straight year in a row white emerges as most popular car color

What hue is universally associated with refrigerators, is virtually impossible to keep clean consistently, and just topped the popularity charts for car colors for the 10th year in a row? If you chose the color white then you won the grand prize with the typically unassuming shade being named the most popular car color for new vehicles for the 10th year in a row according to Axalta. Running away with the vote The report was put together by the folks at Axalta (a firm specializing in industrial paint coatings) with the goal of helping automakers understand and predict color trends. …

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