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Atlanta McLaren

We Called It! McLaren Sneaks 650S Spider into Geneva With 650S Coupe — Delicious Tarocco Orange

When you work alone and in almost a vacuum of feedback, you have to pat yourself on the back every once and a while. Sidebar: you also have to scratch your own back, and handle other appendages in a DIY way as well. But that is for a completely disgusting How-To article on a different website altogether =] Closing note: it looks like McLaren has finally nailed its signature McLaren Orange paint with the help of tech partner AkzoNobel. The new color is actually called Tarocco Orange — and is delightful in all lights and climates as a bright yellow/deep …

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Voracious 12C Spider Demand Propels McLaren to Add 5 New Dealerships

Updates for the 2014 McLaren 12C Spider include a wider variety of Special Ops customization choices, a new Android operating system for infotainment, and dealerships a bit closer to home. McLaren is hot on the heels of Ferrari in the battle to monetize their racing pedigree with high-dollar sports car purchases. This track battle is much less about lap times – and more about huge cash flow. McLaren recently announced the addition of five more official retailers, taking the total to 20 dealers across Canada and the U.S. by mid 2014. This is still much less than Ferrari’s 49 total …

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