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2016 Nissan Maxima #WithDad Commercial – Creative Strategy Analysis

  This 90-second Nissan ad is a huge, huge overall branding push – with a (negotiated) price of about $10-million just for the media, it needs to connect a lot of dots and hit the right notes to earn its worth. It is admittedly pretty touching, and themes such as bonding with a distant father are highly universal. The scenes are also uniquely Nissan. You could not switch out the brand or product easily, which is a sign of good creative. The same cannot be said for Kia Motors Pierce Brosnan ad, or even the touching Jeep Renegade spot. When …

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2016 Land Rover Discover Sport HSE – Full Design Analysis + Letter Grade Scores

INTRO: ICELAND IN JANUARY The new Land Rover Discovery Sport just enjoyed its big coming-out party over the weekend in Iceland, with many auto writers enjoying a 1000-mile adventure trying out the new baby Landie across heaps and dales and ice bales. But from our impression back at home, the vast majority of the travel time was not by car, but by plane. Iceland is farrrrr from everywhere in the United States. Far. (Sidebar, would we have gone if invited? YES!) And a general rule of thumb? The more exotic the launch location of a hum-drum car, the worse the …

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Design Analysis – 2014 Mitsubishi Concept XR-PHEV

When Mitsubishi rolled out its latest trio of design concepts in Geneva last March, we were slightly horrified and very shocked. The designs are quite ‘advanced,’ — which is another way of saying they are freakishly ‘out there’ and not exactly attractive on first glance. But after seeing how this look filtered down to the 2016 Outlander, we are determined to give the new Mitsubishi design style a chance. And clearly, Mitsubishi believes it is on to something here. The XR-PHEV here became the firm’s Vision Gran Turismo car as an ‘Evolution’ version of this design, so you cannot say …

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Design Analysis – 2012 Pininfarina Cambiano – Why So Lifeless, Bland and Generic?

We feel a bit guilty for absolutely skewering the Pininfarina/Ferrari Sergio the other day.  After all, they may have had no control over the lame production-friendly changes done by Ferrari. Let’s take another look at some of Pininfarina’s other recent work to balance things out, shall we? The 2012 Pininfarina Cambiano concept was an expression of a clean, EV sedan in the mold of the Tesla Model S, Fisker Karma or the Quant e-Sport Limousine. The vehicle has two doors on the passenger side, and one longer coupe door on the driver side. The trouble is: it is super boring …

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Concept Debrief – 2010 Citroen SURVOLT – Design Analysis in 110 Electrifying Photos

What makes the 2010 Citroen Survolt such an achievement in sports-car design? Consider that its proportions almost perfectly mirror those of the Lotus Exige — but the curb appeal of the vehicle tells the brain to expect pricing in the $200,000 ballpark versus the Lotus at $75,000. In terms of the Survolt’s mission as a concept car, we can think of the car in the same league as the Ranult DeZir. Part tech showcase and EV R&D tool, part brand roadmap and design superstar. The Survolt found a joyous receptionin 2010 – and four years have done nothing to dull …

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Audi Shits Bed in LA? Second Take on 2014 Audi Prologue Concept + 50 New Photos

Updated 11.23.14     Audi Shits The Bed. ? What kind of headline is that? Despite being so brash — it seems a bit nicer than the original, which was: Audi Prologue is Worst LA Debut. We have to be honest, the latest press photos of the Prologue look better than the car does in real-life photos — which is rare. Usually any ultra-lux concept will look far more interesting in the real world. The Audi Prologue is a nightmare scenario for Audi’s supposed design resurgence for more than a few reasons. The lack of real-life impact is just the …

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Update1 – 2014 Audi Prologue Concept – World Debut and Design Analysis

  There has been much speculation about what Audi was teasing for LA – and the wait is now over. The concept is called the Prologue and is a giant A9-sized two-door coupe. This much we knew – but few expected the car to be an actual two door, but rather a four-door coupe as is in vogue. Overall, however, when asked about what the Prologue previews — Audi is keen to say “Everything.” Even the name points to the pre-read status of this car for all future Audi designs – from the 2016 A8 to the 2016 A4, all …

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Gen-6 Toyota Camry NASCAR Revealed Ahead of 2015 Season

The NASCAR ‘Car of Tomorrow’ is now in its sixth generation after barely as many years roaring round the nation’s speedways. Luckily, this latest design rulebook allows the cars to look much less generic, and more like their actual namesake road car models. The first out of the gates for the 2015 season of the Sprint Cup and 2015 Xfinity (formerly Nationwide) racing series is the new Camry. It really does look like the production car! ANIMATED OVERLAY ANALYSIS: Camry v ‘NASCamry’ In this transparency of the production Camry XSE versus the NASCAR Camry, we can see how similar these …

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