Buick grows Encore range with larger Encore GX, can it fill sales niches for luxury brand?

Buick is now an all SUV brand. With the demise of the Regal and the slow selling Cascada convertible, the venerable luxury marque has now betted all of its chips on SUV and CUV models. A key part of this strategy is to do what rivals are doing, and try to find new niches or holes in the lineup to fill. In this instance, Buick had an opportunity to fill a hole in between the smaller Encore and the Envision models with the all new Encore GX. This model promises more luxury, capability, and the compact size that buyers still …

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2020 Buick Encore GX Essence FWD by Ben Lewis

Have you ever been at a pizza place and seen something called “The Meat Lover’s Pizza”? Or a place that has “The Veggie Lover’s” sandwich? It’s called specialization – and why should food have all the fun. Introducing the all-new 2020 Buick Encore GX – we call it “The Tech Lover’s Buick. Stylish SUV Before we go any further, we need to point out that the Encore GX is not related to the previous Buick Encore, which is still available – small, fun, funky, and frankly one of our favorite small SUVs. But between the much larger Enclave and Envision …

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