Buick grows Encore range with larger Encore GX, can it fill sales niches for luxury brand?

Buick is now an all SUV brand. With the demise of the Regal and the slow selling Cascada convertible, the venerable luxury marque has now betted all of its chips on SUV and CUV models. A key part of this strategy is to do what rivals are doing, and try to find new niches or holes in the lineup to fill. In this instance, Buick had an opportunity to fill a hole in between the smaller Encore and the Envision models with the all new Encore GX. This model promises more luxury, capability, and the compact size that buyers still …

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