Road Test Review – 2019 Mopar Ram 1500 Big Horn – By Carl Malek [Video]

With all the diverse talents that the 2019 Ram 1500 brings to the table, it’s no surprise to hear that sales as well as the 1500’s broader reputation in the segment are on the upswing. Once considered the perennial third place offering behind Ford and GM, FCA’s plucky pickup entry has completely shifted the status quo, and is clawing its way towards usurping the Ford F-150 from its throne on top of the pickup truck sales charts. But a key and often lesser known story is how important the vehicle accessory market has been in the Ram’s ongoing success story. …

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Road Test Followup – 2019 Ram 1500 Longhorn 4X4 – By Carl Malek

Remember back when pickup trucks were once designed to excel in functionality and utility, but often without too many creature comforts for their occupants? I still have memories of growing up alongside my brother, and going out on family outing and trips with my dad’s 1993 GMC Sierra SLE. It could haul all kinds of cargo, and the 4.3 liter V6 was a crude but stout beast. However, the blue cloth interior, cramped rear seat, and no frills layout did little to enhance comfort for passengers. This humble truck also highlights the rapid evolution that both the iconic pickup truck …

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Road Test Review – 2019 Ram 1500 Laramie Longhorn 4×4 – By Carl Malek

Ram has always had a unique niche in the pickup truck wars. With Ford and Chevrolet slugging it out in both sales and marketing, Ram has embraced its role as a disrupter that always manages to shake up the marketplace with creative surprise tactics. A notable example was back in 1994 when the artist formerly known as the Dodge Ram 1500 ditched the boxy squared look of past pickups, and adopted a big-rig esque look with aerodynamically honed curves. Naturally, Ford and Chevrolet followed suit, but the Ram managed to continue this trend time and time again in other ways, …

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