Situation Analysis: Can 2017 i Vision Dynamics Concept Save BMW?

Sometimes I just want to shake BMW like a British nanny. What are you thinking, bad BMW baby!!!!? The X7 Concept, Z4 Concept and 8 Series concepts are all fairly new design ideas for the IAA BMW stand in Frankfurt this year.  A new M5 and X3 are the production cars with some fresh excitement around them.  A new BMW i3S looks slightly less hideous from the front and will be quicker than the base model.  None of these models is the silver bullet BMW needs to get back to brand health.  And sales growth. The X7’s design is shockingly …

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