2016 GENESIS New York Concept 12

2016 GENESIS New York Concept – Design Analysis, Live Photos + Flyaround Video

The standalone launch of the GENESIS brand is in full swing: unique showrooms, unique models of course, and a unique mission to snag high-margin sales from Lexus and BMW. The offshoot is one that has mixed history: Acura is a constant drain on Honda with little upside, as is Infiniti on its Nissan parent. Mazda’s mooted entry with the Amati luxury brand was killed before its launch model, the Millenia, even broke cover. Why? The costs are astronomical and the returns are — as proven — less than a sure thing. Hyundai’s rise from punchline to top-five global automaker in …

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