Bentley and Paris Saint‑Germain announce the signing of a partnership through 2028. The capital club, two-time reigning Champions League winner, has secured the services of the premium British brand alongside the premium leader in electric vehicles, BYD.
PSG and Bentley: the alliance of two flagship brands
An international hub of fashion, art, design and hospitality: for Bentley, Paris remains a reference in the luxury world. This cultural proximity naturally echoes the PSG identity. The club has built an image that combines top‑level sport, elegance and cultural influence, making its name a true international reference.
Beyond its institutional dimension, this new partnership between the two brands envisions the development of several initiatives for their respective communities, such as exclusive experiences, curated moments and original content inspired by the worlds of luxury, design, culture and sport.
The storytelling will also play a major role in this collaboration, announced by Bentley. Through narratives and experiences that highlight their identities, Bentley and PSG intend to share a common vision of creativity, individuality and the pursuit of excellence.
Bentley: “Paris Saint‑Germain has become much more than a football club”
“Paris has long been the global hub of luxury, culture and creativity, influencing art and fashion as well as design and hospitality. Bentley shares this same appreciation for craftsmanship, performance and the pursuit of exceptional experiences,” explains Christophe Georges, head of sales and marketing at Bentley.
“Paris Saint‑Germain has become far more than a football club. It embodies the energy and confidence of modern Paris, with influence extending to sport, culture and lifestyle. Through this partnership, we look forward to bringing our communities together in new and stimulating ways, while celebrating creativity, individuality and the attention to detail that define our two brands.”
“We are thrilled to welcome Bentley Motors as a partner of Paris Saint‑Germain,” adds Richard Heaselgrave, PSG’s Director of Revenue. “This collaboration reflects the Club’s ability to attract iconic brands, united by shared values and ambitions. Bentley represents a vision of luxury rooted in extraordinary heritage, which echoes our identity and our ongoing pursuit of excellence.”
