In Brief
Margaux Pinot, a French judo champion, becomes an ambassador for the Lancia Ypsilon HF Line after announcing the end of her athletic career in 2026. Building on her exceptional journey, she begins a new chapter by sharing values of excellence and commitment with Lancia. The brand welcomes her transition and highlights the sporting spirit embodied by the Ypsilon HF Line. Pinot says she is happy to align the judo mindset with her daily driving life.
A prominent figure in French sport, Margaux Pinot has left an indelible mark on French judo with an exceptional career. World champion in 2024, a two-time European champion and Olympic team champion at the Tokyo Games, she has proven herself over the years as one of the most talented athletes of her generation.
Lancia Ypsilon HF Line: Margaux Pinot as Ambassador
After announcing in 2026 the end of her sports career, Margaux Pinot opens a new chapter in her life. After more than twenty years dedicated to elite sport, she moves from the tempo of competition to the rhythm of a new daily life, yet without renouncing what sport has taught her: rigor, commitment and the will to push herself. This transition from sport to everyday life is precisely where the meeting between Margaux Pinot and Lancia makes sense. Because, at Lancia too, sport is not limited to competition. It fuels a way of designing cars for everyday life. With the new Ypsilon HF Line, the brand transfers into a model intended for daily use some of the codes and the temperament associated with its HF universe. The Lancia Ypsilon Hybrid HF Line thus becomes the car for this new stage in Pinot’s life.
Margaux Pinot: “I like to rediscover the spirit of judo in a car”
“Margaux Pinot is one of the great champions of French sport, but what interests us most in her story today is this transition from competition to a new life, without giving up the energy, rigor, and character forged by sport,” explains Alain Descat, CEO of Lancia France.
“It’s a philosophy we share at Lancia: sport is part of our identity, but that spirit also finds its place in the cars we drive every day. The Ypsilon HF Line is a beautiful illustration of that. We are therefore particularly happy to support Margaux in this new chapter of her life.”
“Elite sport has occupied a large part of my life and taught me a great deal,” adds Margaux Pinot. “Today, a new period begins, with a daily life that is different and new projects, but I carry with me everything the sport taught me: perseverance, humility, engagement and the taste for challenge. I love the idea of reconnecting with that mindset in a car that will now accompany me day-to-day. I am thrilled to begin this new adventure with Lancia.”
The Essentials to Remember
- Margaux Pinot, a judo champion, becomes ambassador for the Lancia Ypsilon HF Line.
- She begins this new journey after announcing the end of her sports career in 2026.
- The collaboration highlights shared values of excellence, commitment, and the love of a challenge.
- Lancia aims to translate the spirit of sport into everyday life through the Ypsilon HF Line.
- Pinot expresses the importance of reclaiming the sports mindset in her new life and daily driving.
FAQ
Who is Margaux Pinot?
Margaux Pinot is a major figure in French sport, 2024 Judo World Champion, a two-time European Champion, and Olympic team champion.
What role does Margaux Pinot hold at Lancia?
She is the ambassador for the Lancia Ypsilon HF Line, embodying the transition from athletic rigor to the values carried by the brand.
Why was Margaux Pinot chosen as ambassador?
Lancia highlights shared values of rigor, commitment, and a taste for challenge, mirrored by Pinot’s athletic journey.
How is the Lancia Ypsilon HF Line connected to sport?
The model translates certain codes and the temperament of Lancia’s HF sports universe into everyday use.
What did Margaux Pinot say about this collaboration?
She is excited to rediscover the spirit of judo in a car that will now accompany her daily life.
