Zeekr Announces Two New Models at the Paris Auto Show — Is the Chinese EV Brand Ready to Break Into France?

October 7, 2026

In brief

Zeekr, the Chinese automaker from the Geely group, is actively gearing up for its participation in the 2026 Paris Auto Show to establish itself in the French market. For the occasion, it will display its entire European lineup, including several flagship models and two new introductions. With more than 500,000 visitors expected, the event is strategic for Zeekr, which also plans to make major announcements about its technology roadmap. The stated goal is to win over French audiences and accelerate its foothold in France.

The Paris Auto Show is also the occasion for some automakers to make a name for themselves. Zeekr is one such newcomer in France. Its aim: to conquer the French market.

A Major Real-World Test for Zeekr

The French market regularly sees new players in the automotive industry. The latest example: Zeekr. The Geely-owned Chinese manufacturer opened orders and began delivering the first units just a few months ago. What better stage than the Paris Auto Show to gain XXL publicity with French and international audiences? To that end, Zeekr plans a packed program for visitors. Indeed, the maker will showcase its entire European lineup. The event will serve as a true litmus test in front of the French public. It’s worth noting that the last edition of the Paris Auto Show was a hit. That was in 2024.

For this 2026 edition, organizers expect more than 500,000 visitors over the week. A very positive trend that restores credibility to auto shows. These events had lost influence during the Covid-19 pandemic. Brands have understood: with the growth of electric vehicles, the goal is to get closer to customers, win them over, and reassure them about this powertrain.

Big Announcements to Come at the Paris Motor Show

The Zeekr Europe CEO, Lothar Schupet, sees France as “a strategic market.” Indeed, the importance of an event like the Paris Auto Show is very high. To that end, Zeekr will bring all of its models sold in Europe. This includes the Zeekr 7X, its large SUV. Visitors will also find the crossover 001 and the small SUV X.

But that’s not all. On Zeekr’s stand, visitors will have a chance to glimpse the electric wagon 7GT. A vehicle that, on paper, is claimed to offer up to 655 kilometers of WLTP combined-range. In addition, Zeekr says charging will be very fast, less than 15 minutes under optimal conditions. Zeekr is also expected to make several announcements on its stand during the Paris Auto Show. The aim is to illustrate its technology roadmap for the years to come, including a “major announcement” according to the Chinese company.

While no specifics were revealed about the announcements, Zeekr is betting heavily on the Paris Auto Show to definitively launch its French adventure.

Comparison table

Model Type Maximum range (WLTP) Optimal recharge time
Zeekr 7GT Electric wagon Up to 655 km Less than 15 minutes

Key takeaways

  • Zeekr aims to make a splash at the 2026 Paris Auto Show.
  • The brand will display its European lineup, including several SUVs, crossovers, and the electric 7GT wagon.
  • The Zeekr 7GT delivers up to 655 km of range and very fast charging.
  • More than 500,000 visitors are expected for the show.
  • Zeekr plans major announcements on its European strategy and future technologies.
  • The event marks a turning point for Zeekr in its push into the French market.

FAQ

Which Zeekr models will be on display at the 2026 Paris Auto Show?

Zeekr will showcase its entire European lineup, including the Zeekr 7X, the crossover 001, the X SUV, and the electric wagon 7GT.

Why is Zeekr choosing the Paris Auto Show?

Zeekr views France as a strategic market and aims to build awareness with the French public at this major automotive event.

What range does the Zeekr 7GT claim?

Up to 655 kilometers of range in the WLTP mixed cycle.

How many visitors are expected at the 2026 Paris Auto Show?

Over 500,000 visitors are expected throughout the show’s week.

Are there major announcements planned by Zeekr at the show?

Yes, Zeekr plans to make several announcements about its technology roadmap, including one described as a “major” news.

Nolan Kessler

I focus on performance-driven cars, emerging technologies, and the business forces shaping the automotive industry. My work aims to deliver clear, relevant insights without unnecessary noise, with a strong attention to detail and accuracy. I follow the evolution of mobility daily, with a particular interest in what defines the next generation of driving.