When a small British workshop makes American garages dream, the phone never stops ringing. American collectors have crowded Lunaz’s restomods to the point of buying up every production slot that had been set aside for them. This goes for the Range Rover Classic as well as the Aston Martin DBs given a new lease on life. To follow this wave from across the Atlantic, the Silverstone-based outfit will add a second work station. Its lines will run much longer each day. And behind this acceleration, the ultra-luxury electric restomod concept is being scaled up.
Because this surge in pace doesn’t happen by chance. Having entered the American market in 2026, Lunaz Design quickly saw the United States become its growth engine. The Northamptonshire workshop is housed in a large building near the Silverstone circuit. With a single team, it’s now bumping up against the limit of what it can produce. The brand answers with a doubling of the workforce over the next two years. About forty hires are announced, spanning designers to coachbuilders, including powertrain and electrification specialists. A question remains for European enthusiasts who watch these icons closely: what will be left for them in the next batch of Lunaz-badged Range Rover Classics and Aston Martins?
Lunaz et ses Range Rover Classic pris d’assaut par les États‑Unis
The new wave of orders from America is directed first at Lunaz’s Range Rover Classic program. The series is limited to twenty-five units planned for 2027. This cap is dictated by factory capacity rather than demand. A portion of these twenty-five chassis is already spoken for by American customers, just as the slots allocated for the Aston Martin DB restomods are. For David Lorenz, founder and CEO, this rush has meaning beyond simple volumes. He believes the American response “demonstrates the staying power of these cars in automotive culture.” This remark, reported by the trade outlet Motor1, accompanies a clear strategy that targets export as well as showcasing British craftsmanship.
In practical terms, the second shift will cover every step of production. It ranges from bare-shell restoration to bodywork engineering and powertrain integration. Upholstery and final assembly will also be carried out in-house at Silverstone. Lunaz stresses that this ramp-up is first and foremost an investment in British artisan skills. It’s not just about headcount. The Silverstone basin concentrates a high density of talent drawn from motorsport. It also gathers fabrication specialists who act as a reservoir for seasoned engineers. New entrants to the trade find ideal training ground there. For the workshop, these hires are meant to meet U.S. demand without lengthening lead times. The aim is to maintain the finish quality that has made its restomods’ reputation.”
Ce que cachent les Range Rover Classic électriques de Lunaz
Behind every Lunaz-badged electric Range Rover Classic lies craftsmanship that goes far beyond mere restoration. The process starts with a donor vehicle stripped down to bare metal. It is then rebuilt around either a bespoke electric powertrain or a modern LS3 V8. In either case, output exceeds 350 horsepower, a leap forward from the original 3.5-liter V8. The customer then selects the body configuration. Two-door, four-door, long-wheelbase, or even a convertible are on the menu. They also tailor colors, leathers, and interior inlays with a dedicated designer. Some recent projects illustrate how far this customization can go. Think of a bright “Kermit” green version with a Pop Art-inspired interior. Another example is a “Nevada” green with ivory leather and heritage-weave textiles.
The same philosophy applies to the Aston Martin DB models Lunaz treats. They receive a hand-built 5.0-liter V8 rated at 350 hp. This thermal program is the house’s flagship and draws on Formula 1 know-how. Regardless of the model, steering, suspension, and braking are fully re-engineered. The cabin is then bespoke dressed. Demand is also rising for Bentley, Rolls‑Royce, and Jaguar programs. Again, American clients are setting the pace. For these collectors, the equation is clear: they’ll accept six-figure preparations if the result feels sufficiently special to justify it. As the same trade outlet summarizes, “American collectors continue to prove there is a market for British metal produced in very small batches, with six-figure preparations, as long as the workmanship remains distinctive enough to justify it.” The real test will come once the second shift is fully up to speed. If Lunaz can sustain build quality and originality with a doubled workforce, its fully booked order books won’t be a temporary spike. Behind that calculation lies the coming months’ challenge for Lunaz and for buyers: raise throughput while preserving the character of each car, because the current climate makes every production slot even more coveted.
