Would You Pay $40 Million for the First Electric Ferrari? It Just Became One of the World’s Most Expensive Cars

August 18, 2026

Yes, there were reasons to think that, despite everything, the first production electric Ferrari would fetch a high price at RM Sotheby’s auction during Monterey Car Week. Moreover, knowing we were talking about the very first unit produced, the Chassis 0, and that the proceeds were destined for charity. What no one expected was that someone would pay for it forty million dollars (about 34.3 million euros).

The experts’ prior estimate hovered around $1.1 million, so the auction’s outcome has almost fortyfold the forecasts. Thus, the Luce has just achieved something almost as curious as all the reactions it has provoked since its official debut: becoming a historical piece even before most of its owners have taken delivery of their car.

The first electric Ferrari just received a 40-million-dollar vote of confidence

Since its unveiling the Ferrari Luce has divided automotive enthusiasts, and its design has sparked all kinds of opinions, including from Luca Cordero di Montezemolo, a heavyweight figure for the brand.

The idea of a five-seat electric Ferrari with four motors, one in each wheel, did not fit the Cavallino Rampante’s traditional concept. Now, the collector market has delivered a rather forceful response to all that controversy.

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Nolan Kessler

I focus on performance-driven cars, emerging technologies, and the business forces shaping the automotive industry. My work aims to deliver clear, relevant insights without unnecessary noise, with a strong attention to detail and accuracy. I follow the evolution of mobility daily, with a particular interest in what defines the next generation of driving.