The identity of the man who just paid 40 million dollars (roughly 34.3 million euros) for the first production electric Ferrari is no longer a mystery. It is Herbert “Herbie” Wertheim, an American billionaire who, interestingly, had done something similar at the same Monterey auction a year earlier: he paid 26 million dollars for a Ferrari Daytona SP3 Tailor Made.
Now he has just taken the Chassis 0 of the Luce for another 40 million, so in the time it takes an ordinary person to save part of their salary to go on vacation, this collector has spent 66 million dollars on two unique Ferraris without batting an eye. The curious thing is that neither sale was a “normal” auction within the world of ultra-luxury: in both cases, the money is tied to charitable causes.
It’s Not 40 Million for a Ferrari: There’s Also a Donation Behind It
It was estimated that the Chassis 0 of the unreserved Ferrari Luce offered by RM Sotheby’s would fetch just over $1.1 million and it ended up selling for $40 million: a figure that made the Luce the most expensive new-production car ever sold at an auction, according to Ferrari. All proceeds will go toward future educational initiatives through “The Ferrari Foundation,” an organization recognized as a public charity.
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Nolan Kessler
I focus on performance-driven cars, emerging technologies, and the business forces shaping the automotive industry. My work aims to deliver clear, relevant insights without unnecessary noise, with a strong attention to detail and accuracy. I follow the evolution of mobility daily, with a particular interest in what defines the next generation of driving.
