In Brief
BMW plans to launch a fully electric 1 Series by 2028, marking a return to rear-wheel drive for its compact model. This future model, dubbed the BMW i1, will adopt the Neue Klasse’s fresh design language and retain the compact sedan silhouette. The goal is to provide a new entry point to BMW’s electric lineup, while appealing to younger buyers and refreshing the sporty image of the 1 Series. This project fits into the brand’s overarching strategy to broaden its electrified offerings.
The German automaker BMW unveiled its new generation of electric vehicles with the iX3 and i3 built on the Neue Klasse. And the brand won’t stop there: an electric 1 Series appears planned for 2028, here’s what to expect.
A Return to Rear-Wheel Drive
The BMW 1 Series, in its first two generations, was a rear-wheel-drive car, following BMW’s tradition. It carried on the torch from the compact 3 Series, serving as the sportier choice against the Audi A3 and Mercedes-Benz A-Class. But by switching to front-wheel drive for its third generation, the 1 Series gained interior space but sacrificed some driving dynamics — at least in its architecture.
The arrival of an electric 1 Series could bring the model back to rear-wheel drive. With an electric car, it’s easy to place the motor on the rear axle. This is a fairly common layout, found in many SUVs and also in other compact cars like the Volkswagen ID.3 Neo, the Cupra Born, and the upcoming Audi A2, which is expected to be derived from the two models mentioned above.
A 2028 Arrival
According to information provided by Oliver Heilmer, BMW’s design chief, to Autocar, the model already nicknamed the BMW i1 “will stay true to its small-sedan form while adopting the Neue Klasse design language.” This BMW i1 could arrive by 2028 to offer a new entry point to BMW’s electrified lineup.
The BMW 1 Series remains an important model for the Bavarian automaker, with around 200,000 units sold last year. The 1 Series remains essential for reaching younger drivers and attracting new customers who could stay loyal to the brand.
Key Takeaways
- BMW plans a 100% electric 1 Series launching around 2028.
- This model could again opt for rear-wheel drive, reuniting with its early generations.
- The future BMW i1 will adopt the Neue Klasse design language.
- The 1 Series is strategic for attracting young drivers and building a fresh customer base for the brand.
- Returning to a more dynamic architecture aims to reinforce the model’s sporty image.
- Competitors will include models like the Volkswagen ID.3 Neo, the Cupra Born, and the upcoming Audi A2.
FAQ
When will the BMW 1 Series electric be launched?
The new BMW 1 Series electric is expected around 2028.
What will be the architecture of the future BMW i1?
The BMW i1 is expected to return to a rear-wheel-drive architecture, prioritizing a sportier driving experience.
What will be the design positioning of the BMW i1?
The BMW i1 will adopt the Neue Klasse design language while preserving the compact sedan shape.
Why is the 1 Series important to BMW?
The 1 Series is essential for attracting young drivers and building a new customer base for the brand.
Are there competing models to the upcoming BMW 1 Series electric?
Yes, notably the Volkswagen ID.3 Neo, the Cupra Born, and the upcoming Audi A2.
