First preview of a Rolls-Royce Geneva highlight: this Bespoke ‘Serenity’ limousine. Fabulous silk-blossom headlining in a pistachio green is paired with mother-of-pearl marquetry woodworking. The primary wood is a smoked cherry, which also lines the front of the lounge in back.

Silk-edged carpeting and silk-woven headrests bring the opulence of the world’s purest and softest fabric to the occupants most-important touch-points. We have a strong hunch the Serenity is a Phantom Extended-Wheelbase, but this is not yet confirmed.

We also speculate that the car is headed to an Asian client after it stars at the Geneva motor show in early March.

2015 Rolls-Royce Phantom SERENITY

Rolls-Royce Motor Cars

Media Information

ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW

12 February 2015, Goodwood

The Rolls-Royce Motor Cars stand at this year’s Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland.

Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualization in the motor industry, and reaffirm that Bespoke is Rolls-Royce.

Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.

The marque’s Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil

Rolls-Royce interior.

To witness the new benchmark in super-luxury motor cars visit the Rolls-Royce Motor Cars stand in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3^rd March.

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Tom Burkart

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

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