This is somewhat counter-intuitive for a car news writer to ask – but I’m sure the thought has crossed your mind at some point as well.

Here is the scenario:

• You want and need a new truck.

• New F-150 looks awesome, so you have been waiting to see it come out before you decide whether to buy one.

But here is an alternative scenario:

• Save yourself $10,000 or more buy snapping up one of the 2014-model-year trucks — loaded to the gills and priced to move.

Tempting, right?

As new as the 2015 F-150 is, the 2014 truck is still amazing. Available with sticker pricing from $25,000 to $55,000 — the 2014 F-150 is standard with a 5.0-liter V8 engine, or EcoBoost turbo six for a $1500 price upgrade. Add $4,000 to the base V8 and you get yourself in a big, gurgling 6.2-liter Coyote V8 that has a huge amount of low-end torque.

The fuel economy and tech in the 2015 model will be improved over this year – but only a little but.

That is the thing with Ford’s very evolutionary model strategies — it really is pretty incremental change.

The other advantages of buying a current model?

• — You can be in it tomorrow, versus (realistically) waiting until February of 2015 for any selection of 2015 model F-150’s to arrive

• — It is proven technology that will not come with the same inevitable handful of recalls over the first-year of any new model.

• — The F-150 is still the best-looking truck out there to many folks, especially with one of the darker grilles and the dark projector-beam headlights.

• — Did we mention that the current trucks are priced to MOOOOOVE!!!?

Seriously, the F-150 is almost never marked-down like it has been in summer 2014. This aggressive strategy makes it the ideal time for a shrewd customer to pull the trigger on a new truck.

For the BEST deal you will probably ever get?

Try to always go into the dealer near the last day of the month — ideally on the last day of the quarter. That is when everyone will be scrambling to meet the sales goals or juice their take-home with extra sales over their goal. This includes the sales manager — who is known to make wild mark-downs the last few days of:

• March

• June

• September

• December

2014 FORD F-150 COLORS

Build your own at Ford.com to get a sense of options and equipment you definitely want, and then head down over to the “Find it for me” function to locate one with that equipment! You’ll be sitting pretty in a high-tech and brand-new F-150 before nightfall. =]

http://bp3.ford.com/2014-Ford-F-150?branding=1&lang=en#