Ariel Atom Duo on Slicks at the Road Atlanta Skidpad for ATL Driving Experience

Ariel Atom ATL Driving Experience

Q: what is even quicker than an Ariel Atom at any track, worldwide?

A: an Ariel Atom on racing slicks!

I’ll take the blue one. You hop in the orange. Let’s do this.

The Ariel Atom is well-known as the elastic fun-cooker that shook Jeremy Clarkson’s face apart around Dunsfold Air Force Base in 2007, then hung his cheeks out to dry via a high-speed blast down those world-famous TopGear runways just moments later.

The Atom is now on to generation 3.5, with the much-wider track and chassis making it even more like a shrieking howler monkey around racetracks the world over.

Great to stumble upon this pair of first-gen Atoms in America, which were giving demo laps as part of a teaser to sign up folks for the Atlanta Driving Experience.The timing was not right for a ride or a drive this time, but stay tuned…

Were the Atoms out on the big track? Not for the Mitty – they were in the infield section near turns six and seven (before the big straight.)

Funniest thought at the time by ThisGuy: where is the Ariel’s track? This just looks like a kart track?

In fact, the Ariel Atom is so wield-y and nimble that it excels on tight courses. And broad courses. And everything in between, for that matter…

Check out the schedule over at their website located at the link below. A few hundred dollars well spent on a memorable outing, that is for sure!


Tom Burkart is the founder and managing editor of, an innovative and rapidly-expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

Mr. Burkart is available for all questions and concerns by email Tom(at)

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