1989 BMW Z1 in Spartanburg, SC -High Demand but High Price

1989 BMW Z1 in Spartanburg, SC -High Demand but High Price

A bit less to say about the Z1, which is unusual for me.  For many, many years the Z1 was my all-time favorite car.

I saw one in Germany as a young child and was instantly smitten by its power-sinking doors and ultra-refined aero profile. To me, it was everything a BMW sports car should be. Versus the large and imposing 635CSi and 750iL of the time, it was nothing short of a revelation for BMW lovers worldwide.

Even today, its shapely panels are quite bewitching.

The Z1 was originally a concept that met rapturous demand from the market, so was produced in extremely limited numbers a few years later.

Its **very** high price kept many would-be buyers shut out, however, which almost directly spurred:

  • — the affordable Z3 of 1994

  • — The Spartanburg factory: to make the Z3 in a cost-effective way for its largest expected market, the United States.

It is even better than I remembered, even twenty years on from my first jaw-dropped viewing.

On a side note, the body panels were some kind of GFRP polymer, explaining the semi-wonky gaps and fitment after all these years. This may have been a prototype, as well, explaining some of the less-than-BMW-like quality of the body surfaces versus the 328 of 1937 and its 1MM-or-less panel gaps.

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly-expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.

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