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Renault Emblem Evolution – 117 Years Crowned with Fresh 2015 Motif

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  The evolution of a brand’s logo can be fascinating, especially when you see that the icons we all know by heart are actually fairly new creations. The Renault diamond logo is certainly one of the most long-running in history, even though it did not make an appearance on a Renault until 25 years after the company began operations in 1898. The diamond badge replaced a short-lived round emblem from 1923 onward — with its sharper angles better suited to the sharp nose creases of the era’s cars. While not quite as zany as the round badge (that was actually …

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2015 Ford Mustang Global Sales Celebrated with New Burton Morris Pop Art for #MustangUnites

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The Mustang has been coveted by global shoppers for decades — guys and gals who longed for the affordable performance and bad-ass spirit of a pony car, but were only offered hatchbacks instead. That is the past; the 2015 Mustang will now be exported to more than 120 global markets for the first time. To handle this momentous occassion, Ford commissioned Burton Morris art studios to create custom #MustangUnites pony emblems to show how the Mustang might fit in with the locals in these new home countries. Check out all the variations below, and cruise over to the splash page …

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Top 10 Most Beautiful Pebble Beach Hood Ornaments

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One of the most delightful details of cars in the 1920s and 1930s are their hood ornaments. These free-standing sculptures became a symbol of prestige and class and were a sign of a super-luxury car due to their labor-intensive casting and polishing processes — not to mention the actual concept vision, sculpting prototypes for the reverse mold, followed by chrome or brass plating. The below are all pretty outstanding, with the anthropomorphic ones featuring living creatures as perhaps a bit more captivating than the pure Art Deco style shown by the LaSalle and Horch Auto Union cars. In terms of …

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The Evolution of the Nissan and Datsun Badges Since 1951

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The Evolution of the Nissan and Datsun Badges Since 1951 Logos tell stories – they are the emblems we become so familiar with that seeing them becomes a mental shortcut to knowing a product is high-quality and something we recognize. Alternatively, they can become tarnished by mis-steps or changing market preferences — when a badge can be caught in a past world that does not reflect current brand aspirations. Most of all, however, they aim for consistency. Put a Nissan badge on a refrigerator — and your brain will like that fridge if you are a Nissan fan. Or if …

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Cosmetic Car Mods Part 5 – White LED Emblem Baseplate

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Cosmetic Car Mods Part 5 – White LED Emblem Baseplate LED emblem base-plate. (Sticks under badge, wired into low-beams) This one is self-explanatory. Can be fun, and also comes in various styles for the rear ends of many brand logo’s as well — making the white outline flip to red under braking. But these are just the single white baseplate I had on my Subaru (briefly). Quality is dismal, and this one was never the exact same oval shape as my OEM Subaru badge — but for $12 or so, you definitely get some up-close curb appeal. Who else has …

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Cadillac ATS 2.0T Looks Beautiful in Latest Night Photos in Bonn, Germany

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There is news rumbling about the future of the Cadillac ATS – and all signs point to huge, twin-turbo power and perhaps even a coupe shell. The name so far is as expected: ATS Coupe. Other rumors? New Caddy crest emblem – without the wreath. This will be one seriously fast machine with 400-plus horsepower. Rear-drive and manual transmission seem like the initial configuration preference for the V series Cadillac, but AWD and a snappy new auto could be in the cards as well. Worth noting is that the ATS is a bit smaller and nimbler than the new RC …

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Car Junk? LED Emblems Arriving from Major OEMs – not just Ebay

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I love buying ridiculous things for my car. As long as it can theoretically be removed *when* it breaks, and costs less than $20: I am usually ready with a Visa in hand. What do I mean? I buy really trashy stuff. In upcoming articles, I am trying to think of a way to write about fake Brembo caliper covers ($4.00/set), and also this trippy LED stick-on banner equalizer that dances to music. Yes, it sticks on your back windshield, and matches the rythym of whatever is on your stereo. This is not some “Ha ha look at them” article. …

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