2019 Toyota Corolla Hatchback SE – Road Test Review – By Ben Lewis

You know those commercials for Overstock.com? (no, we’re not getting a free couch for this). The ones where people are judged – sometimes unfairly – for their names. Well, the Corolla has the same problem. We say Corolla, and you probably think, small, supremely reliable, pleasant, good value. But exciting? Meh.  One small step for a Corolla and One giant step for Corolla-kind. Previously, the formerly known as Scion iM was renamed, and the stylish little hatchback became the Corolla IM. And it was a nice looking, decent performing hatch with loads of features – typical Scion. A nice start. …

Read more 2019 Toyota Corolla Hatchback SE – Road Test Review – By Ben Lewis

2017 Toyota Yaris iA – Road Test Review – By Ben Lewis

While it’s great to test the latest hi-tech, hi-buck vehicles, we really enjoy when a manufacturer makes an inexpensive car something special. Especially when it’s not only good, but also a surprisingly good drive.  And this is one of those vehicles. Yaris, I am your father… OK, the Yaris has a confused parentage going on here. Until last year, the iA was a Scion. And when Toyota got rid of that brand, it adopted the little sedan. Hence the funny iA name – clearly a remnant from Scion. But of course, that’s only half the story, because the iA is actually …

Read more 2017 Toyota Yaris iA – Road Test Review – By Ben Lewis

Road Test Review – 2017 Toyota Yaris iA – By Carl Malek

The legacy of Scion continues to permeate throughout Toyota showrooms. While the logos, marketing material, and the fancy displays have long since been deposited in the dark corners of history, several of its models continue to linger in Toyota showrooms. One of these is the budget friendly iA sedan. Designed and engineered with help from Mazda, the iA was Scion’s last ditch effort at attracting young first time buyers before the rug was pulled from under it. Will the addition of a Toyota badge and a new name allow the Yaris iA to still fulfill its mission in life? Or …

Read more Road Test Review – 2017 Toyota Yaris iA – By Carl Malek

2017 Toyota Corolla iM – Road Test Review – By Ben Lewis

Would a Scion by any other name smell as sweet? In case you missed the press release, Toyota folded up the hip- and hip-hop Scion brand recently, and moved everything over to the Toyota brand. Scion-ara!  In 2003, it was a bold experiment, Scion creating a brand that spoke to youth, attracting new buyers to the Toyota family. And it worked for a while. The problem was, not only the young wanted a less-expensive, but hip Toyota. Case in point; the super-funky xB box was a big hit with the kids, but also found a surprising home with seniors – …

Read more 2017 Toyota Corolla iM – Road Test Review – By Ben Lewis

Road Test Review – 2016 Scion iM by Ken “Hawkeye” Glassman

Road Test Review – 2016 Scion iM By Ken “Hawkeye” Glassman In 2003, Toyota created the Scion brand to appeal to younger buyers with small fuel efficient vehicles that were entry level, but without making the buyer feel like they were entry level. Also, Toyota was never known to push the styling envelope, so Scion was supposed to be the new brand that would put more hip styling on display without upsetting Toyota’s core customers. As it turns out, young buyers prefer the Toyota brand over the Scion brand.  Over the years, Scion had built some interesting vehicles, but they …

Read more Road Test Review – 2016 Scion iM by Ken “Hawkeye” Glassman

2015 Scion C-HR Concept Teases Upcoming Production Crossover – $24k Pricing, Hybrid Option Predicted

Hey good lookin’! Your eyes are not deciving you: this new Scion concept might look very familiar. If so, it is because we have seen it at Geneva and Frankfurt in Toyota guise. The purple and grey C-HR concepts shown so far are exact clones of this Scion for good reason: all tease the same upcoming compact crossover. Priced below the RAV4 and tipped to offer a hybrid engine option, the C-HR is a handsome and on-trend statement of intent for Toyota and its Scion offshoot. This concept is not in the slightest bit production feasible, however, with wild shapes …

Read more 2015 Scion C-HR Concept Teases Upcoming Production Crossover – $24k Pricing, Hybrid Option Predicted

FUTURE-SPEC – Mazda MX-5 and CX-3 Platforms Reborn as Scion S-FR and Scion iD

A few months ago, Toyota and Mazda announced a major partnership in vehicle development and production. The Mazda2’s conversion into the US-exclusive four-door Scion iA is a huge hit, and the two Japanese rivals seemed eager to deepen the bond. There may have been an equity swap to even seal their newly-strong link. But details on the ground were — and are — very secret. What are they working on together? PART ONE:  The S-FR As the months pass, we have a much clearer idea: specific Toyota variants of Mazda platforms. The S-FR sports coupe for the Tokyo auto show …

Read more FUTURE-SPEC – Mazda MX-5 and CX-3 Platforms Reborn as Scion S-FR and Scion iD

2015 Scion xB 686 Parklan Edition Closes Boxcar Books with Apres-Ski Special

 Mark my words… we are going to miss the Scion xB in a few years. Square vehicle always seem out of step and in need of replacement with something sleeker, but the results have almost always caused a backswing in hipster tastes. Look at the VW Vanagon, original Jeep Cherokee or even the new Honda Pilot. Boxy is foxy. This xB takes the look to a fantastic style peak in a final special: the 686 Parklan Edition. A unique cocoa bean exterior is a deep metallic brown, accented by gloss black for the wheels and trims outside. Slight red-lined accents …

Read more 2015 Scion xB 686 Parklan Edition Closes Boxcar Books with Apres-Ski Special

HD Road Test Review – 2016 Scion iM Is Sporty and Uber-Practical New Focus-Fighter

The all-new 2016 Scion iM is part of a big new-product push from Scion: the iM hatchback and much smaller iA sedan replace the boxy xD and xB. Why so normal and conventional from Toyota’s youth brand this year? Following buyer trends, of course!  Extensive research on how to resonate with today’s 35-and-under car shoppers shows a big shift in preferences. Perhaps feeling the crunch of a slower global economy on their hipster jeans, first-time new car buyers want a car with more evergreen appeal than the once-trendy Scion box cars. The iM hopes to ace the 2016 buyer mood …

Read more HD Road Test Review – 2016 Scion iM Is Sporty and Uber-Practical New Focus-Fighter