After griping about Rolls-Royce descending into Miata and Aston special-edition hell a few months ago, we’re thrilled to report the latest exclusives from Rolls are — in fact — cool as fahk.
The Black Badge launch appeals to modern trendsetters in a way that no recent Roller has.
Dark, mean, sinister and effortlessly chic. The first two models to benefit are the Ghost and the Wraith — which drop all brightwork in favor of satin black for the grilles, trims and even flying lady up front! The standard triple-dipped brightwork around the pillars and door-handles is replaced by a moody black chrome in a nice pewter finish.
It is hard to overstate the impact of these changes. The cars look youthful, sporty and — of course — very RICH!
The mod mood inside is just as trendy: a full re-do swaps the woods for a dark carbon-fiber, while dark hides and suedes are as exclusive as a VIP room. Dark antracite alloys for the giant dashboard elements…. Rolls’ Bespoke crew is nothing if not exceptionally thorough and holistic!
IF the tradition Rolls is ‘gentleman’s club’ in terms of woods, these Black Badge Rollers are a private poker game somewhere off Sunset Blvd.
Love live the Black Badge!
2017 Rolls-Royce GHOST Black Badge
‘BLACK BADGE’ A DARK, EDGY, LIFESTYLE STATEMENT FROM ROLLS-ROYCE MOTOR CARS
1 March 2016, Geneva
“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world.Technically and aestheticallyBlack Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand.”
Chief Executive Officer
Rolls-Royce Motor Cars
Sir Malcolm Campbell, Howard Hughes, Keith Moon, Yves Saint Laurent, Muhammad Ali and our own Charles Rolls to name a few. Young gentlemen in a hurry, driven by their restless spirits to change the world in their own way. Untrammelled by social convention, these disruptors lived life on the edge, believing the ultimate power to be self-empowerment, pushing every boundary to realise their personal vision. Glamorous and daring, they lived fast, worked hard and played hard.
Today’s generation of young, self-empowered, self-confident rule-breakers are just as uncompromising and unapologetic in their choice of living and lifestyle as their predecessors. They follow the road less travelled, live the unconventional life, darkly obsessed by their own pursuits and accomplishments from which they derive a pure adrenaline rush.
Their life is their entertainment, and they live it on their own terms.
2017 Rolls-Royce WRAITH Black Badge
And when the day is done, and the battle is won, these supremely confident people engage with the night, they go where it leads, and take all it has to offer as their just reward.