2016 Ferrari California T – Deserto Rosso

Ferrari presents a new video and photo tribute to the vast mountains of sand in the Middle East with this glamourous new Cali Turbo video!

It is a stark reminder of the natural beauty of the landscape, and its unique nature versus anywhere else on Earth.

And also a great reminder of the new California’s beauty and potent performance…!

These cars may or may not include the new Handling Speciale package, but look like they are having a ball outside Dubai regardless!




2016 Ferrari California T – Deserto Rosso

Ferrari Reveals Deserto Rosso

Ferrari Pays Tribute to the Middle East with stunning desert video

Dubai, 28 January 2016 – Ferrari pays tribute to the deep-rooted traditions of the Middle East Region with “Deserto Rosso”, a breathtaking video showcasing the majestic beauty of the desert celebrated by the stunning design of its cars.

The phrase Deserto Rosso is Italian for ‘Red Desert’, evoking both the crimson dunes of Arabia’s deepest deserts and Ferrari’s signature color which has stoked the passions of speed lovers for decades around the world.

Captured in the deserts surrounding the Liwa Oasis, home to some of the highest sand dunes in the world, the film is set over 24 hours, from sunrise to sunset, depicting two California T models gracefully navigating the terrain of the mystical ‘Empty Quarter’, or Rub’ al Khali as it’s known locally.

The video showcases the sublime elegance, sportiness, innovation and exclusivity that has distinguished every California model since the 1950s, and lovingly embraces its subject theme, celebrating the breathtaking beauty and sublime diversity of the desert environment; a natural home for the iconic and utterly unique California T model.

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Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.