You really have to stand back and admire Red Bull sometimes.
From a category-defining launch product -- a carbonated and canned version of a centuries-old Asian 'shot' typically slammed ahead of business meetings -- the company has become one of the most iconic sports marketing phenomenons in history.
These days, you can love Red Bull for its media empire as much as its new sugar-free flavor specials.
Every type of sport has a Red Bull tie-in for 2016, but few are as high-profile as the F1 racing team.
How to bring some levity and playfulness back to the slightly down-trodden race crew? Really setting the stage for the FUN that RBR has always promoted wholeheartedly? What could be more fun than strapping snowchains onto an open-wheeled racecar for a blast up some ski slopes? The world-champ 2011 RB7 was the unmodified car deployed for this playdate.
Tyrol, Austria's Kitzbuhel mountain is the home venue for this brave venture.
Check out the (alpha) FB video embed to really feel the warm RBR rush of power... deployed in the most unlikely of locations!
Traction, mind you, does appear to be a serious issue for the 850HP racecar on pure, packed snow. And the slopes the car took on where decidedly flat and groomed. Mostly catwalks from warming house to the lifts... it is still a joy to see any F1 car do the impossible.
Possible next episode? A Red Bull F1 car/snowmobile hybrid! Ice records beckon!
F1 Red Bull Racing Show Run 2016 Austria - Kitzbuhel
It's a tale of Man and Machine. Watch as Max Verstappen, the RB7 and Alpine Ski Racer Aksel Lund Svindal meet up for a showdown in Kitzbühel as they take on the famous Streif.
If the pinnacle of motor sport met the pinnacle of winter sports, how do you compare between Formula 1 at the Red Bull Ring in Austria and the World Cup downhill on the Streif? Speed, g-forces, track record or height differences - there are plenty of similarities...
Check out some of the numbers as we compare the Streif and Formula 1 at Red Bull Ring.
Whetting the Austrian Appetite
Now if that doesn't whet the appetite for Austrian fans for 2016 ahead of the Austrian Grand Prix at the Red Bull Ring this July, we don't know what will.
If you fancy joining us for our home race, tickets are now on sale from the Spielberg website.
Skiing in Kitzbuehel
Kitzbuehel and Skiing. The connection is timeless and legendary. Since 1893, here at the foot of the Hahnenkamm skiing has taken place in Kitzbuhel. 54 cable cars and lifts , 170 km of perfectly groomed slopes, superb Freeride possibilities and the world famous "Streif" waiting for you in the, " best ski resort in the world"!
- 170 km of varied ski slopes
- Best ski resort in the world
- World famous "Streif"
- 155 days of snow security
- High quality modern cable cars
- Freeride Eldorado
- KitzSki Snowpark Kitzbühel
- Kitzbuehel Skiing History
- Top ski schools
- Ski rental
The extensive Kitzbuehel ski area extends over two provinces and 7 municipalities. 54 cable cars and lifts commute high above the world-famous ski resort on the summit to 2,000 meters above sea level. 170 km of best prepared slopes and 32 km of ski routes are on the piste map. 56 romantic huts invite you to stop.
Skiresort.de, the world's largest test portal for ski resorts has voted the Kitzbühel ski area named the “best ski resort in the world” in 2013, 2014 and 2015. A proof of the Kitzbühel quality leadership and an incentive for us for further investments.
The Streif is the most famous ski-run in the world. The Hahnenkamm downhill is the slope that every skier wants to tackle.
Kitzbuehel has guaranteed snow. It is interesting to note that there are on average 155 days that can be skied can per season! Also, the average winter temperature on the Hahnenkamm has been getting colder for more than 20 years! This is confirmed by the official weather data of the Republic of Austria (ZAMG).
Innovation and modernity are the trump cards in Kitzbuehel. In the summer of 2013, the twin section, 10 person gondola, “Wagstaett -Bahn", was completed in Jochberg. Since 2000, approximately 150 million Euros have been invested in new Lift projects, improving the slopes and optimising the snow making facilities.
For decades, Kitzbuehel has been known as a Freeride Eldorado. Powder fans and deep snow freaks can find all the information here.
For all snowboarders and new school skiers, the snow park at Pass Thurn is absolutely top class. Kitzbuehel is actively encouraging youth skiing on an international level.
No other ski resort in the Alps can boast such a long and successful skiing tradition. Ski pioneer Franz Reisch, Ski superstar Toni Sailer and the legendary Karl Koller have shaped the development of skiing in Kitzbuehel since 1893. You can read more about this in our chapter, “Kitzbuehel skiing history."