You really have to stand back and admire Red Bull sometimes.
From a category-defining launch product — a carbonated and canned version of a centuries-old Asian ‘shot’ typically slammed ahead of business meetings — the company has become one of the most iconic sports marketing phenomenons in history.
These days, you can love Red Bull for its media empire as much as its new sugar-free flavor specials.
Every type of sport has a Red Bull tie-in for 2016, but few are as high-profile as the F1 racing team.
How to bring some levity and playfulness back to the slightly down-trodden race crew? Really setting the stage for the FUN that RBR has always promoted wholeheartedly? What could be more fun than strapping snowchains onto an open-wheeled racecar for a blast up some ski slopes? The world-champ 2011 RB7 was the unmodified car deployed for this playdate.
Tyrol, Austria’s Kitzbuhel mountain is the home venue for this brave venture.
Check out the (alpha) FB video embed to really feel the warm RBR rush of power… deployed in the most unlikely of locations!
Traction, mind you, does appear to be a serious issue for the 850HP racecar on pure, packed snow. And the slopes the car took on where decidedly flat and groomed. Mostly catwalks from warming house to the lifts… it is still a joy to see any F1 car do the impossible.
Possible next episode? A Red Bull F1 car/snowmobile hybrid! Ice records beckon!
F1 Red Bull Racing Show Run 2016 Austria – Kitzbuhel
It’s a tale of Man and Machine. Watch as Max Verstappen, the RB7 and Alpine Ski Racer Aksel Lund Svindal meet up for a showdown in Kitzbühel as they take on the famous Streif.
If the pinnacle of motor sport met the pinnacle of winter sports, how do you compare between Formula 1 at the Red Bull Ring in Austria and the World Cup downhill on the Streif? Speed, g-forces, track record or height differences – there are plenty of similarities…
Check out some of the numbers as we compare the Streif and Formula 1 at Red Bull Ring.
Whetting the Austrian Appetite
Now if that doesn’t whet the appetite for Austrian fans for 2016 ahead of the Austrian Grand Prix at the Red Bull Ring this July, we don’t know what will.
If you fancy joining us for our home race, tickets are now on sale from the Spielberg website.
Skiing in Kitzbuehel
Kitzbuehel and Skiing. The connection is timeless and legendary. Since 1893, here at the foot of the Hahnenkamm skiing has taken place in Kitzbuhel. 54 cable cars and lifts , 170 km of perfectly groomed slopes, superb Freeride possibilities and the world famous “Streif” waiting for you in the, ” best ski resort in the world”!