The 1999 SEAT Formula helped transition the brand into a new-millenium design mood. This was actually a really exciting time for the brand: the Leon Cupra was starting the earn buyers from previous GTI and Focus devotees as a five-door sportscar, while the Toledo and Ibiza were quite popular as well.
This Formula concept was a mid-engined chassis layout with an alloy spaceframe chassis and bodywork, ensuring with the aim of delivering Boxster-like thrills on the road, but at prices below the Audi TT.
The design themes shown on this car its main production impact, however, for the SEAT brand.
Concept Flashback - 1999 SEAT Formula Roadster