Concept Flashback – 1999 SEAT Formula Roadster

The 1999 SEAT Formula helped transition the brand into a new-millenium design mood. This was actually a really exciting time for the brand: the Leon Cupra was starting the earn buyers from previous GTI and Focus devotees as a five-door sportscar, while the Toledo and Ibiza were quite popular as well.

This Formula concept was a mid-engined chassis layout with an alloy spaceframe chassis and bodywork, ensuring with the aim of delivering Boxster-like thrills on the road, but at prices below the Audi TT.

The design themes shown on this car its main production impact, however, for the SEAT brand.


Concept Flashback – 1999 SEAT Formula Roadster


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Tom Burkart is the founder and managing editor of, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)